Google Ads Negative Keywords for Search & Display Campaigns and Negative Keyword Lists

TL;DR

Learn how to effectively use negative keywords in Google Ads to optimize your campaigns and improve targeting.

Transcript

all right what's up everyone welcome to the Surfside PPC youtube channel today I'm gonna be going over negative keywords for Google Ads so I'm gonna be going over some negative keyword best practices I'm gonna go over negative keywords for search campaigns and display campaigns how to find ideas for negative keywords you can add to your campaigns a... Read More

Key Insights

• 🎯 Regularly adding negative keywords to your campaigns is crucial for optimization and targeting improvements.
• 👨‍🔬 The search terms report provides valuable insights into search queries triggering your ads and potential negative keyword ideas.
• 🥠 Understanding the different negative keyword match types helps in fine-tuning your targeting strategies.
• 👂 Creating and applying negative keyword lists can streamline the management of large-scale campaigns.
• 👨‍🔬 Consider the intent behind search queries when deciding which keywords to exclude.
• 😒 Use negative keywords to avoid appearing on websites or placements that are unrelated to your campaign's goals.
• 🏆 Test the effectiveness of excluding brand names as negative keywords to align with your campaign objectives.

Questions & Answers

Q: How often should negative keywords be added to Google Ads campaigns?

High-budget campaigns may require adding negative keywords multiple times per week for optimal optimization. However, weekly updates are generally sufficient for most campaigns.

Q: What is the difference between broad match and phrase match negative keywords?

Broad match negative keywords exclude any search queries that match the keyword, regardless of the order or context. Phrase match negative keywords exclude search queries that contain the keyword phrase in the specified word order or context.

Q: Should I exclude brand names as negative keywords in my campaigns?

Excluding brand names as negative keywords depends on your campaign goals. If you want to target specific products, exclude brand names to avoid irrelevant clicks. However, if you want to target a specific store or service, it may be beneficial to include brand names.

Q: How can negative keywords be applied to display campaigns?

Negative keywords for display campaigns work as broad match keywords, excluding websites or placements from showing your ads. Use the placement report to identify irrelevant placements and add them as negative keywords.

Summary & Key Takeaways

• Negative keywords are important for optimizing Google Ads campaigns and avoiding irrelevant clicks and impressions.

• Utilize the search terms report to identify search queries triggering your ads and potential negative keywords.

• Understand the different negative keyword match types, including broad match, phrase match, and exact match.

• Consider creating a negative keyword list and applying it to your campaigns for efficient management.