NEW INSTAGRAM UPDATES 2022 - Updates you NEED to know! - New Instagram features - Phil Pallen

TL;DR

Instagram is focusing on originality, testing a new way of displaying Stories, introducing NFTs, implementing full-screen Reels on the home feed, and considering removing the recent tab on the hashtags page.

Transcript

today i'm walking through some of the newest updates on instagram so that you can stay on top of your strategy and content let's get started i'm phil a brand strategist welcome to my channel where i share practical advice to build your brand i often talk about instagram on this channel and today we are focusing on some exciting updates on the platf... Read More

Key Insights

• 💳 Instagram is prioritizing original content and giving credit to creators, emphasizing the value of creating content from scratch.
• 🫵 The potential truncation of Stories may impact overall story views but could increase the number of stories viewed by users.
• 👻 Instagram's integration of NFTs allows users to connect their digital wallets and share NFTs with a verify badge for authenticity.
• 🫵 Full-screen Reels provide a more immersive viewing experience for users, but opinions on this update may vary.
• 👤 The removal of the recent tab from the hashtags page may streamline the user experience and focus on the top and Reels sections.
• 👶 These updates highlight Instagram's focus on enhancing user engagement and providing new features and options for creators.
• 🛝 It is essential for creators to grab their followers' attention in the first few slides of their Stories to maintain engagement.

Questions & Answers

Q: What is the focus of Instagram's algorithm changes?

Instagram is putting a greater emphasis on original content and giving credit to creators who create content from scratch rather than resharing someone else's post. This change aims to value original content more than reposted content.

Q: How might the new way of truncating Stories impact creators?

If Instagram implements the new way of truncating Stories, creators who post frequently on Stories may notice a decrease in overall story views. However, it may increase the total number of story views on the first few slides, as viewers may watch fewer stories in full but more stories from various creators.

Q: What are the features of Instagram's NFT integration?

Instagram now allows users to connect their digital wallets and share NFTs. A small verify badge appears on shared NFTs, providing information about the NFT, its creator, and its owner. There are no fees for users to post or share NFTs on Instagram.

Q: How have Reels been updated on Instagram?

Instagram now displays full-screen Reels on the home feed. This update aims to provide a more immersive experience for Reels viewers. Some users may need time to adjust to this change.

Summary & Key Takeaways

• Instagram is placing more importance on original content and giving credit to creators.

• Rumors suggest that Instagram is experimenting with truncating Stories, potentially affecting overall story views.

• Instagram now allows users to connect their digital wallets and share NFTs, with a verify badge appearing on the shared NFTs.

• Full-screen Reels are now displayed on the home feed, which some users may need time to adjust to.

• Instagram is testing the removal of the recent tab on the hashtags page.