THIS IS HOW Apple and Adidas Brought Messi to Miami

TL;DR

Messi joins Inter Miami with a unique MLS deal.

Transcript

The goat. My goat. The greatest soccer player on earth. Lionel Messi, has decided where he will be playing soccer next season. It's not Barcelona. It's not in Saudi Arabia. It's in my home state of Florida. Maybe. Messi is officially on his way to Major League Soccer, where he will play for inter Miami. So how did a league that calls it soccer and ... Read More

Key Insights

• Lionel Messi is set to join Major League Soccer's Inter Miami, turning down a lucrative offer from Saudi Arabia.
• Messi's deal includes financial arrangements with Adidas and Apple, providing him a share of increased profits and subscribers.
• Adidas, as MLS's main sponsor, supports Messi's move to boost merchandise sales and league visibility.
• Apple TV Plus has invested $2.5 billion for MLS broadcast rights, offering Messi a share in new subscriber revenue.
• Messi's contract may include a stake in Inter Miami, enhancing his long-term financial interest in the club.
• The MLS structure, lacking promotion and relegation, maintains franchise value, benefiting Messi's potential club ownership.
• Inter Miami's valuation is expected to rise significantly with Messi's arrival, reflecting his global influence.
• The move is seen as the most significant MLS signing since David Beckham in 2007, potentially boosting league popularity.

Questions & Answers

Q: Why did Messi choose to join Inter Miami?

Messi chose Inter Miami due to a unique deal involving Adidas and Apple. The arrangement offers him a share in increased profits and subscribers, providing financial benefits beyond a traditional contract. Additionally, the prospect of owning a stake in Inter Miami aligns with his long-term interests.

Q: What role does Adidas play in Messi's MLS deal?

Adidas, as MLS's main sponsor, plays a crucial role by supporting Messi's move to Inter Miami. The company aims to boost merchandise sales and enhance league visibility, offering Messi a share of increased profits, which incentivizes his participation in the league.

Q: How does Apple's involvement benefit Messi?

Apple's involvement benefits Messi through a share in new subscriber revenue for its MLS broadcast. With a $2.5 billion investment in MLS rights, Apple provides Messi a unique opportunity to profit from increased viewership, marking an unprecedented player-media partnership.

Q: What is the significance of Messi's potential stake in Inter Miami?

Messi's potential stake in Inter Miami is significant as it aligns his financial interests with the club's growth. The MLS's stable franchise structure, lacking promotion and relegation, ensures that Inter Miami's valuation remains high, benefiting Messi's long-term investment.

Q: How does the MLS structure benefit Messi's deal?

The MLS structure benefits Messi's deal by maintaining stable franchise values due to the absence of promotion and relegation. This stability enhances the attractiveness of owning a stake in Inter Miami, as the club's valuation is expected to rise with Messi's involvement.

Q: Why is Messi's move to MLS considered historic?

Messi's move to MLS is considered historic due to the unprecedented financial arrangements involving Adidas and Apple, and the potential for increased league popularity. It is the most significant signing since David Beckham in 2007, expected to boost MLS's global presence.

Q: How might Messi's presence impact Inter Miami's value?

Messi's presence is expected to significantly impact Inter Miami's value. His global influence and the unique financial arrangements in his contract are likely to enhance the club's visibility and profitability, leading to an increase in its overall valuation.

Q: What immediate effects were seen after Messi's signing announcement?

Immediately after Messi's signing announcement, Inter Miami's Instagram followers doubled, indicating a surge in interest and engagement. This reflects Messi's global influence and suggests a potential rise in the club's popularity and marketability.

Summary & Key Takeaways

• Lionel Messi is joining Inter Miami in Major League Soccer, with a complex deal involving Adidas and Apple. The arrangement includes a share of increased profits and subscribers, enhancing Messi's financial gains beyond a traditional player contract.

• Adidas, as the primary sponsor of MLS, supports Messi's move to increase merchandise sales and league exposure. Apple TV Plus, having secured MLS broadcast rights, offers Messi a share of new subscriber revenue, marking a unique player-media partnership.

• Messi's contract may include a stake in Inter Miami, aligning his interests with the club's growth. The MLS's franchise structure, lacking promotion and relegation, ensures stable franchise value, benefiting Messi's potential ownership stake.