5 Secrets to Improve Your Website in 2023 (Top 5 Website Must Haves)

TL;DR

This video provides practical advice for improving your website, including tips on answering the question of who you are, considering accessibility, using better photography, making calls to action stand out, and following widely accepted best practices in web design.

Transcript

in this video I'm going to give you five things  to improve on your website I'm going to challenge   you with design with accessibility  and lots of good stuff stay with me I'm Phil Palin of brand strategist welcome to  my channel where I promise practical advice to   build your brand today we are talking about your  website is specifically improvi... Read More

Key Insights

• 😨 Answering the question of who you are and why people should care before they scroll is crucial for hooking your audience.
• 👤 Accessible web design is no longer optional; it is necessary to avoid potential lawsuits and accommodate users with different accessibility needs.
• ✋ Investing in high-quality photography is more important than focusing solely on logos to create a valuable brand experience.
• ☠️ Making calls to action stand out through text effects and clear language improves user experience and increases conversion rates.

Questions & Answers

Q: Why is it important to answer the question of who you are and why people should care before they scroll?

Answering this question upfront helps to hook your audience and grab their attention immediately. It allows them to understand who you are and what you offer without having to scroll, increasing the chances of keeping them engaged.

Q: What are some accessibility considerations for websites?

There are two approaches to accessibility: designing every aspect of your website to be accessible from the start, or using a plugin like "accessibility" that makes visual changes based on someone's accessibility needs. The plugin offers various options, such as seizure-safe profiles, vision impairment settings, and ADHD-friendly features.

Q: How does better photography contribute to building your brand?

Good photography grabs people's attention and makes your product or service feel valuable. It creates a positive impression and enhances the overall brand experience. Investing in high-quality and visually appealing photography is essential for building a strong brand presence.

Q: Why is it important to make calls to action stand out?

Making calls to action stand out ensures that users can easily identify them and take the desired action. By using text effects, clear language, and exciting buttons, you can make your calls to action more compelling and increase the chances of conversion.

Q: What are the best practices in web design?

Some widely accepted best practices include linking your logo to the home page, arranging pages in a logical order (such as About, Services, Blog, and Contact), and using simple and streamlined page names. These practices ensure easy navigation and help users find the information they need quickly.

Summary & Key Takeaways

• Tip 1: Answer the question of who you are and why people should care before they have to scroll to hook your audience.

• Tip 2: Consider accessibility by designing your website to be accessible or using a plugin that makes visual changes based on someone's accessibility needs.

• Tip 3: Use better photography to make your brand feel valuable and recreate the in-person experience online.

• Tip 4: Make calls to action stand out by using text effects and simple, clear language.

• Tip 5: Follow widely accepted best practices in web design, such as linking your logo to the home page and organizing pages in a logical order.