Content Marketing Results Month 19 - Email Stats, YouTube, Podcast & WordPress Analytics Revealed

TL;DR

Detailed analysis of 19 months of content marketing results.

Transcript

hey miles here miles Becker calm in this video you're gonna look at the results with me from 19 months of content marketing 19 months ago I started creating a video a day and I continued with that for 4 months straight so 120 videos in a hundred and twenty days since then I've gotten on a three video per week kind of time schedule and I've been con... Read More

Key Insights

• Consistent content creation over 19 months has led to significant growth across various platforms, demonstrating the power of persistence in content marketing.
• Email marketing remains a crucial asset, with 4,000 subscribers generating 18,000 email opens in a month, emphasizing the value of direct audience engagement.
• The YouTube channel has surpassed 2 million views, showing the effectiveness of video content in building a substantial audience over time.
• Transcribing videos into blog posts has enhanced the WordPress blog's reach, with 20,000 sessions and 37,000 page views, highlighting the importance of content repurposing.
• The podcast strategy has accumulated 26,000 downloads, catering to an audience that prefers audio content, illustrating the need to meet audiences where they are.
• Analytics reveal a consistent upward trend in engagement metrics such as likes, subscribers, and comments, indicating growing audience interaction and interest.
• The strategy of focusing on one platform initially, then expanding to others, has proven effective in managing workload and maximizing impact.
• Building an email list and maintaining regular communication is key to owning the audience relationship, which is vital for long-term business sustainability.

Questions & Answers

Q: What is the primary goal of the content marketing strategy discussed?

The primary goal of the content marketing strategy is to grow an engaged audience across multiple platforms, ultimately leading to the expansion of an email list. This email list is considered a valuable asset because it allows direct communication with the audience, ensuring the creator maintains control over the relationship and can provide value consistently.

Q: How has the YouTube channel performed over the 19 months?

Over the 19 months, the YouTube channel has experienced significant growth, surpassing 2 million views and accumulating 48,520 subscribers. The channel's analytics show consistent increases in engagement metrics such as views, likes, and subscribers, indicating the effectiveness of regular video content in building a substantial audience.

Q: What role does email marketing play in the content strategy?

Email marketing plays a crucial role in the content strategy as it serves as a direct line to the audience. With around 4,000 subscribers generating 18,000 email opens in a month, it allows for intimate and consistent engagement. The strategy emphasizes the importance of owning the audience relationship, which is not possible on platforms like YouTube or Facebook.

Q: How has the blog performed as part of the content strategy?

The blog has performed well as part of the content strategy, with 20,000 sessions and 37,000 page views. Transcribing videos into blog posts has significantly enhanced its reach, demonstrating the effectiveness of content repurposing in attracting a broader audience and increasing engagement through written content.

Q: What impact has the podcast had on audience engagement?

The podcast has had a positive impact on audience engagement, with 26,000 downloads to date. It caters to an audience that prefers audio content, allowing the creator to reach individuals who might not have the time or inclination to watch videos. This approach underscores the importance of meeting audiences where they are in their content consumption preferences.

Q: What is the significance of the analytics presented in the video?

The analytics presented in the video highlight the consistent upward trend in engagement metrics across platforms, such as increased likes, subscribers, and comments. This growth indicates a successful content strategy that leverages the power of consistency and persistence in content creation, ultimately leading to greater audience interaction and interest.

Q: How does the creator manage content creation across multiple platforms?

The creator manages content creation across multiple platforms by initially focusing on one platform (YouTube) to build a routine and comfort with the process. Once the system was established, the content was repurposed into blog posts and podcasts, allowing for expanded reach without significantly increasing workload. This strategic approach ensures effective management of resources and maximizes impact.

Q: Why is owning the audience relationship important in content marketing?

Owning the audience relationship is crucial in content marketing because it ensures that the creator maintains control over communication and engagement with the audience. Platforms like YouTube and Facebook can change algorithms or policies, affecting reach and interaction. By building an email list, the creator secures a direct line to the audience, ensuring consistent and valuable engagement over time.

Summary & Key Takeaways

• The video details the results of 19 months of content marketing, focusing on YouTube, email marketing, podcasting, and blogging. It highlights the importance of consistent content creation and audience engagement across multiple platforms.

• The speaker emphasizes the significance of owning an email list as a direct line to the audience, contrasting it with platforms like YouTube and Facebook, where control over audience interaction is limited.

• Content repurposing has played a crucial role in expanding reach, with transcribed videos boosting blog traffic and podcasts catering to audio content consumers, demonstrating the need for a multi-platform approach.