Devin SuperTramp | Behind the Brand

TL;DR

Deon Graham, also known as Super TR, shares how he transitioned from film school to YouTube success by creating highly shareable, action-packed videos with international appeal.

Transcript

my name is Deon Graham AKA de super TR and this is behind the brandli away when I had a little that I needed say but I don't now cuz I'm M and Dad I'm a grown up boy saving all my money going to buy myself a new toy to a jet to the bottom of the Visionary mind where I'm making up the words to a song that doesn't ell welcome to another edition of be... Read More

Key Insights

• 😵 Collaboration with other YouTubers or brands can help cross-pollinate audiences and lead to mutual benefits.
• 😃 Building trust with brands through successful collaborations leads to more creative freedom and bigger opportunities.
• 🫢 Equipment upgrades, such as using RED Dragon cameras and shooting in 6K, can future-proof content and open new revenue streams, such as selling stock footage.
• 🤩 Consistent content creation and building a consistent audience are key factors in YouTube success.

Questions & Answers

Q: How did Deon Graham enter the world of YouTube and become successful?

Deon Graham got his start by shooting and directing a viral video for Bora brush, which led to his discovery of the power of YouTube. He dropped out of film school, moved to Hawaii, and started his own YouTube channel, which gained attention from companies and led to his success.

Q: What is the formula for Super TR's highly shareable videos?

Super TR's videos are action-packed, high-energy, and without dialogue, making them accessible to international audiences. The videos take relatable experiences, like a rope swing or slip-and-slide, and elevate them to the next level, making them highly shareable.

Q: How important is consistent content creation for YouTube success?

Consistent content creation is essential for building a consistent audience and growing a YouTube channel. Super TR initially struggled until he started releasing videos every other week, and then eventually switched to a weekly schedule, which led to significant growth in subscribers and followers.

Q: What was the tipping point for Super TR's YouTube success?

Super TR experienced a significant increase in subscribers and views once he started creating regular content every week, about two years into his YouTube journey. This consistent content creation allowed him to gain millions of views per month and start working with big brands.

Summary & Key Takeaways

• Deon Graham got his start in YouTube after shooting and directing an informal video for Bora brush, which went viral and led to the launch of the company.

• Super TR's high-energy, dialogue-free videos appeal to a wide range of audiences, with their biggest demographic being males aged 16 to 24.

• Consistent content creation and a significant increase in subscribers were the tipping points for Super TR's YouTube success.