How to Build a Million Followers in 30 Days

TL;DR

Brendan Kane shares his proven strategy for gaining a million social media followers in just 30 days. Key to his approach are hypothesizing, testing, and pivoting content strategies. By understanding platform algorithms and targeting the right audience, anyone can significantly boost their social media presence and convert followers into customers.

Transcript

welcome to the BiggerPockets business podcast show number 27 welcome to a real-world MBA from the school of hard knocks where entrepreneurs reveal what it really takes to make it whether you're already in business or you're on your way there this show is for you this is bigger pockets business hey there everybody I am J Scott I'm your co-host for t... Read More

Key Insights

• Brendan Kane developed a strategy to gain a million followers in 30 days by testing and iterating content strategies.
• The key to social media growth is understanding and designing content for platform algorithms first, audience second.
• Testing variations of content is crucial; even small changes in headlines or demographics can significantly impact results.
• Social media platforms reward high-quality, engaging content with lower advertising costs.
• Choose a social media platform that excites you, as passion is crucial for consistent engagement and learning.
• Content should have a compelling hook within the first three seconds to capture attention and increase retention.
• Understanding your 'why' is essential for sustaining long-term social media efforts and overcoming obstacles.
• Viral content can help build a national brand, but for local businesses, focus should be on direct lead generation.

Questions & Answers

Q: How to gain a million followers on social media?

Gaining a million followers involves hypothesizing, testing, and pivoting content strategies. Start by understanding the platform algorithms and creating engaging content that appeals to a broad audience. Test multiple variations of your content to identify what works best, and continuously refine your approach based on the data collected.

Q: What platforms should I focus on for social media growth?

Choose a platform that excites you, as passion is crucial for consistent engagement. Each platform has its strengths: LinkedIn for business, YouTube for long-form content, Facebook for traffic, and Instagram for engagement. Tailor your strategy to the platform's unique features and audience behaviors.

Q: How do I create engaging content for social media?

Create content that captures attention within the first three seconds, as this is critical for retention. Use compelling hooks, headlines, and visuals to draw in viewers. Consider platform-specific behaviors, such as sound-off video watching on Facebook and Instagram, and design content that resonates with your target audience.

Q: How much should I spend on social media marketing?

Spending depends on your return on investment goals. Start with low-cost tests to determine what works, then scale up based on performance. Understand your financial model and focus on campaigns that directly contribute to your business objectives, such as lead generation or brand awareness.

Q: What is the importance of testing in social media strategy?

Testing is crucial for identifying what content resonates with your audience. By testing different variations of content, such as headlines and demographics, you can learn what drives engagement and optimize your strategy accordingly. Continuous testing and learning are key to successful social media growth.

Q: How does social media advertising cost work?

Social media advertising operates on an auction system. Costs are influenced by the quality of your content and how well it engages the audience. High-quality, engaging content is rewarded with lower advertising costs, as platforms prioritize content that keeps users engaged and on the platform longer.

Q: How can I target the right audience on social media?

Use advertising platforms to hyper-target audiences based on demographics, interests, and behaviors. Analyze competitors' strategies and target their audiences when possible. Align your content with the interests and needs of your target audience to increase engagement and conversion rates.

Q: Should local businesses focus on viral content?

Local businesses should prioritize direct lead generation and sales over viral content. While viral content can build brand awareness, the focus should be on creating content that directly engages and converts local customers. Use targeted advertising to reach specific geographic areas and drive local business growth.

Summary & Key Takeaways

• Brendan Kane explains the importance of testing and iterating content strategies to gain followers. By focusing on platform algorithms and audience engagement, anyone can boost their social media presence.

• The episode highlights the significance of understanding your target audience and creating content that resonates with them. Testing different content variations helps identify what works best.

• Social media platforms favor high-quality content, offering lower costs for engaging posts. Kane's approach involves setting hypotheses, testing, and pivoting based on data-driven insights.