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Top Mistakes You're Making with Instagram Stories (ROOKIE Mistakes!)

232.2K views
•
July 28, 2019
by
Vanessa Lau
YouTube video player
Top Mistakes You're Making with Instagram Stories (ROOKIE Mistakes!)

TL;DR

Learn common Instagram Stories mistakes and how to avoid them.

Transcript

What is up everyone. Welcome back to my channel, the number one place for new coaches, content creators and entrepreneurs. In today's video, I really want to dive in to talking about all the rookie mistakes that I see a lot of people making when it comes to Instagram stories and I am so guilty of some of the mistakes I'm going to share with you. So... Read More

Key Insights

  • Instagram Stories are increasingly popular, surpassing feed posts and IGTV in user engagement, highlighting the importance of optimizing content for this format.
  • Many users watch Instagram Stories with the sound off, making it crucial to add text summaries to videos to maintain viewer engagement and comprehension.
  • Misplacing the poll feature can lead to skewed results; positioning it away from the bottom-right corner prevents accidental clicks.
  • Clickable links, tags, and hashtags should not be placed too high or low on Stories, as these areas may be unclickable, reducing interaction.
  • Making hashtags too small renders them unreadable by Instagram, negating their effectiveness; hiding them behind stickers maintains aesthetics.
  • Content should be broken into digestible chunks to prevent viewers from skipping; using varied fonts and features can enhance engagement.
  • Tagging individuals or brands in every relevant Story increases the likelihood of being reposted, ensuring comprehensive visibility.
  • Future content will cover reasons for stagnant growth on Instagram, encouraging viewers to subscribe for further insights.

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Questions & Answers

Q: Why is it important to add text to Instagram Stories videos?

Adding text to Instagram Stories videos is crucial because many users watch Stories with the sound off, either due to being in environments where sound is disruptive or because Instagram mutes Stories by default. Text provides context and key takeaways, ensuring viewers understand the content even without audio, thus enhancing engagement and retention.

Q: What can cause skewed results in Instagram Stories polls?

Skewed results in Instagram Stories polls often occur when the poll feature is placed too close to the bottom-right corner of the screen. This area is where users commonly tap to skip through Stories, leading to accidental clicks that distort poll results. Positioning polls away from this area, ideally towards the left, can help achieve more accurate feedback.

Q: How can hashtags be effectively used in Instagram Stories?

To effectively use hashtags in Instagram Stories, avoid making them too small, as Instagram may not register them. Instead, hide hashtags behind stickers or match their color to the background to maintain aesthetic appeal while ensuring they are still functional. This technique helps Stories appear on hashtag pages without compromising visual quality.

Q: What is the impact of placing clickable elements too high or low in Stories?

Placing clickable elements, such as tags or links, too high or low in Instagram Stories can result in them being unclickable, as these areas may not be interactive. This reduces the opportunity for viewer engagement and interaction, as users cannot access the linked content or accounts. Positioning these elements centrally ensures they are accessible.

Q: How can content be made more digestible in Instagram Stories?

Content in Instagram Stories can be made more digestible by breaking it into smaller, engaging chunks. Instead of overwhelming viewers with large blocks of text, use varied fonts and features to create visually appealing sequences. This approach keeps viewers' attention, as they are more likely to engage with content that is easy to follow and visually diverse.

Q: Why should individuals or brands be tagged in every relevant Story?

Tagging individuals or brands in every relevant Story increases the likelihood of being reposted. If a brand or influencer is only tagged in one part of a multi-part Story, they can only share that specific part. Tagging them throughout ensures they can share the entire sequence, providing comprehensive exposure and improving the chances of audience interaction.

Q: What future content is planned related to Instagram growth?

Future content will focus on identifying and addressing reasons for stagnant growth on Instagram. The creator plans to explore strategies and common pitfalls that may hinder account expansion, providing viewers with actionable insights to enhance their social media presence. Subscribing to notifications will ensure viewers receive these valuable tips as soon as they are released.

Q: What topics does the creator cover besides Instagram Stories?

Besides Instagram Stories, the creator covers topics related to social media, entrepreneurship, and coaching. These areas are explored through various videos and resources aimed at helping content creators, coaches, and entrepreneurs optimize their online presence and business strategies. Viewers interested in these topics can explore additional content available on the creator's channel.

Summary & Key Takeaways

  • Instagram Stories have become more popular than feed posts and IGTV, making them a vital tool for user engagement. Common mistakes include not adding text to videos, misplacing polls, and making hashtags too small, which can all hinder viewer interaction and content effectiveness.

  • To optimize Instagram Stories, creators should add text to videos for viewers who watch without sound, position polls away from the bottom-right to avoid skewed results, and ensure clickable elements are placed centrally. Hiding hashtags behind stickers maintains aesthetic appeal without sacrificing functionality.

  • Tagging brands or individuals in each relevant Story increases the chances of being reposted, providing broader exposure. Future videos will explore reasons for slow Instagram growth, offering additional strategies for improving social media presence and engagement.


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