PAID BRAND DEALS for Small YouTubers and Micro Influencers // How to Work With Brands - LIVE Q&A

TL;DR

Learn how smaller YouTubers and influencers can navigate and negotiate brand deals, considering factors like audience alignment and engagement.

Transcript

and we are live hey everybody this is roberto blake helping you create something awesome today welcome to our live stream q a today we're going to be talking about influencer brand deals for small youtubers and smaller influencers so this is going to be actually really valuable for a lot of you a lot of you have been talking about wanting to get sp... Read More

Key Insights

• 🤝 Brand deals for small influencers rely on audience alignment and engagement rather than just subscriber count.
• 🤗 Building relationships with brands and other influencers can open doors for potential brand deals.
• ❓ Providing value to the audience and ensuring authenticity are crucial for successful brand partnerships.
• 🤝 Small influencers should aim to diversify their income streams, exploring avenues like e-commerce and affiliate marketing in addition to brand deals.
• 🥺 Cultivating relationships with both brands and fellow creators can lead to valuable opportunities and recommendations.
• 🖐️ Timing, credibility, and proof of concept play significant roles in securing brand deals.
• 👶 Small influencers may need to create new content formats or skits to facilitate natural brand integration.
• ◾ Networking, reaching out to brands, and leveraging social media can help small influencers establish brand connections.

Questions & Answers

Q: How can small influencers work with brands if they have a limited number of subscribers?

Small influencers can focus on creating valuable content and building engagement with their existing audience. Brands are increasingly looking at engagement rather than just subscriber count.

Q: What factors should YouTubers consider before accepting brand deals?

YouTubers should ensure that the brand aligns with their content and audience. They should also evaluate the value they can provide to the brand and their audience through the partnership.

Q: How can small influencers determine their worth when negotiating brand deals?

Small influencers can consider their engagement rates, audience demographics, and the value they bring to the brand's target audience. They can also look at industry standards and consult with other influencers for guidance.

Q: Is it necessary for small influencers to have a certain number of monthly views before pursuing brand deals?

Monthly views are not the most crucial factor. Building an engaged community and showcasing the value they provide to their viewers is more important. A strong relationship with brands and a clear understanding of their audience can be more valuable.

Summary & Key Takeaways

• The live stream discusses the process of getting brand deals for small YouTubers and influencers.

• It emphasizes the importance of audience alignment and providing value to viewers when considering partnerships.

• The stream is sponsored by Streamyard and TubeBuddy, which are tools for live streaming and YouTube SEO respectively.