How to Set Up Conversion Tracking in Bing Ads with Universal Event Tracking (UET) Tags

TL;DR

Learn how to set up conversion tracking with Bing using the Universal Event Tracking (UET) tag and create conversion goals for your website.

Transcript

and I want to go over how to set up conversion tracking with Bing so when you're in the all campaign screen down in the left hand corner here you can see conversion tracking as one of your options so when you click it they're gonna have a lot of things here about how to do it different things like that but make it simple what you need to do is crea... Read More

Key Insights

• ⚡ Conversion tracking with Bing involves creating a Universal Event Tracking (UET) tag and adding it to your website.
• ⚡ The UET tag can be implemented using either JavaScript or non-JavaScript versions, depending on your website's requirements.
• 😫 Conversion goals can be set up based on various actions, such as destination URLs, to track specific conversions.
• 👻 Bing allows customization of conversion goals to count either all or unique conversions.
• 👣 The UET tag tracks every page visit and activity on your website, providing valuable data for optimizing campaigns.
• 👻 Adding the UET tag directly to your website's code allows for easier management and updates.
• 💌 Emailing the UET tag to an advertising company is an alternative option for implementation.

Questions & Answers

Q: How do you set up conversion tracking with Bing?

To set up conversion tracking with Bing, you need to create a UET tag, which is a conversion pixel, and a conversion goal. The UET tag should be added to every page of your website, and the conversion goal can be customized based on your specific tracking requirements.

Q: Is it possible to add the UET tag to a website without using JavaScript?

Yes, for websites that don't use JavaScript, there is a non-JavaScript version of the UET tag available. You can use this version instead of the JavaScript version to add the tag to your website.

Q: Can the UET tag be sent to an advertising company for implementation?

Yes, if you work with an advertising company, you can email them the UET tag for implementation. This way, they can ensure that the tag is added correctly to your website.

Q: How can conversion goals be customized in Bing?

Conversion goals in Bing can be customized based on different actions, such as destination URLs. For example, if you want to track every time someone adds an item to their cart on an e-commerce website, you can create a conversion goal with the destination URL for the cart page.

Summary & Key Takeaways

• To set up conversion tracking with Bing, you need to create a Universal Event Tracking (UET) tag, which is Bing's conversion pixel, and a conversion goal.

• The UET tag should be added to every page of your website by either directly editing the code or using a tag manager plugin for WordPress.

• Conversion goals can be created based on different actions, such as destination URLs, for tracking conversions, and can be customized to count all or unique conversions.