Graphic Design Font of the Week Univers

TL;DR

Univers is a font created by Adrian Frutiger in 1957, known for its versatility and popularity in print design, especially for magazines and movie posters.

Transcript

Hey everybody this is Graphic Designer Roberto Blake and today's Create Awesome Font of the Week is Univers! so in print design circles Univers actually almost as popular as Helvetica better believe it or not! It's a font v that was created by Adrian Frutiger back in 1957 furger as you may know from the actual font that bears his name was a classic... Read More

Key Insights

• 👣 Univers, created by Adrian Frutiger in 1957, is a popular font in print design, similar in popularity to Helvetica.
• 💄 Frutiger's contributions to typesetting and font creation are significant, making Univers a font worth exploring.
• 🎓 Univers is widely used in magazine columns and movie posters for titles and descriptions.
• 🥶 For movie poster design, Steel Tongs is a free alternative to Univers, although it has unique features that may require some understanding of glyphs.

Questions & Answers

Q: Who created the Univers font and when?

The Univers font was created by Adrian Frutiger in 1957. Frutiger was a classical font designer known for his contributions to typesetting and font creation.

Q: What is the significance of Univers in print design?

Univers is highly popular in print design, particularly for magazines and movie posters. Its versatility allows for cohesive and unified solutions for different words and combinations, making it suitable for long body copy and column layouts.

Q: Can you recommend a free alternative to Univers for movie poster design?

While Univers is recommended, a free alternative that you can consider is Steel Tongs. However, it has unique features and may require understanding how to use the glyphs for movie poster titling, which could be challenging if you're unfamiliar or uncomfortable with it.

Q: Are there any other free fonts recommended?

Yes, besides Steel Tongs, a bonus free font recommendation is Typos Slab from DaFont.com. It is a great serif font, especially suitable for restaurant steak houses and display advertising.

Summary & Key Takeaways

• Univers is a font created by Adrian Frutiger in 1957, widely used in print design circles and considered almost as popular as Helvetica.

• Frutiger's vision for Univers was to create a typeface that offers a unified solution for various word and word combination, making it ideal for long body copy.

• Univers is commonly used in magazine columns and in movie posters for titles and descriptions at the bottom.