Google Display Network Ads Tutorial 2017-2018 - New Interface Google Display Advertising Tutorial

TL;DR

Learn how to set up and optimize Google Display Network advertising campaigns for promoting your business online.

Transcript

all right what's up everyone welcome to the Surfside PPC YouTube channel today's gonna be our Google Display Network advertising tutorial updated for 2018 I'd also be relevant for 2017 if you're watching it at the end of 2017 probably into 2019 if you're still watching it so what we want to go over today is basically how to set up display advertisi... Read More

Key Insights

• 😫 Google Display Network campaigns should have clear goals and conversion tracking set up to measure success.
• 🎯 Targeting options such as in-market audiences, placements, keywords, and YouTube channels can be used to reach the desired audience.
• 🫠 The tutorial emphasizes the importance of creating multiple ad variations and targeting different ad sizes and formats for better performance.
• 💡 Regular monitoring and optimization of campaigns, including adjusting bids and budgets, can help maximize results.

Questions & Answers

Q: What are the different ad types available for Google Display Network advertising?

The available ad types include display ads, responsive ads, and video ads. Display ads come in various sizes and formats, while responsive ads automatically adjust to fit different ad spaces. Video ads can be placed on YouTube or other websites.

Q: How can I track conversions for my Google Display Network campaign?

You can track conversions by setting up goals in Google Analytics and importing them as conversions in AdWords. This allows you to measure the number of goal completions, such as newsletter sign-ups, and tie them to your campaigns.

Q: How can I optimize my Google Display Network campaign if I'm not spending my entire budget or spending it too quickly?

You can adjust your bids and budget as needed based on campaign performance. If you're not spending your entire budget, you can increase your bids or try different targeting options to generate more traffic. If you're spending your budget too quickly, you may need to lower your bids or adjust your targeting to optimize for better results.

Q: What are some best practices for Google Display Network advertising?

Some best practices include targeting relevant audiences, using a variety of ad sizes and formats, regularly testing and optimizing ads, tracking conversions, and monitoring campaign performance to make necessary adjustments.

Summary & Key Takeaways

• The tutorial covers the process of setting up display advertising campaigns, best practices, targeting options, and different ad types.

• The goal of the campaign is to drive more traffic to the Surfside PPC newsletter page and track conversions using Google Analytics goals.

• The tutorial provides step-by-step instructions on setting up the campaign, including audience targeting, ad creation, and budget optimization.