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Building Company Culture: From Start Up to Scale Up

September 15, 2020
by
Stanford Online
YouTube video player
Building Company Culture: From Start Up to Scale Up

TL;DR

In this webinar, John Lilly, an experienced CEO and venture capitalist, discusses the importance of intentionally building and scaling company culture. He emphasizes the need for intentionality, open communication, and alignment of values and actions.

Transcript

huggy rao is the atoll mcbean professor of organizational behavior and human resources graduate school of business and professor by courtesy of sociology at stanford university his most recent book co-authored with bob sutton is scaling up excellence which is a wall street journal bestseller and was included in the best business books to read in 20... Read More

Key Insights

  • 🏛️ Culture is built through intentional actions and reinforces the values of the organization.
  • ❓ Companies should communicate why diversity and inclusion matter, and support structures for diverse voices.
  • ❓ Clear communication, transparency, and empathy are crucial in navigating unforeseen events like COVID-19.
  • 💪 Building strong culture requires intentionality in communication and reinforcing values through actions.
  • 🎚️ Companies must strive for uniformity and strength in culture at every level of the organization.
  • 💠 Leaders can shape culture through their modeling of behavior and interactions with employees.
  • ❓ Safeguarding equity within an organization requires clear values, regular assessment of biases, and promoting opportunities for all employees.
  • ⚖️ Scaling a culture requires creating ownership and agency for leaders and empowering them to make decisions aligned with the company values.

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Questions & Answers

Q: How do you manage a situation when there is an unforeseen event like COVID-19 that affects the company's ability to scale?

COVID-19 presented unprecedented challenges, and each company needs to find its own approach. Clear communication, transparency, and empathy are crucial. Companies that had strong values and alignment before the crisis are better equipped to navigate it.

Q: Can culture be built when work is remote?

Culture is not tied to physical presence. Remote work requires intentionality in communication and finding ways to create spaces for serendipitous interactions. Companies should invest in maintaining and strengthening culture, especially through cross-cutting conversations and virtual gatherings.

Q: How do you address issues of diversity and inclusion within an organization?

Clearly articulate why diversity and inclusion matter to the organization and its goals. Create structures for diverse voices to be heard and supported. Leaders must model patience, curiosity, and accountability to ensure everyone feels valued and included.

Summary & Key Takeaways

  • Culture is the way decisions are made and values are realized in an organization.

  • Building a strong culture requires intentionality, clear communication, and reinforcing values through actions.

  • Promoting diversity, equity, and inclusion within an organization requires clear articulation of the why and consistent actions to support this goal.


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