Set Your 2021 on Fire with these 3 Powerful Actions | #TBT

TL;DR

Three actions to finish 2020 strong and start 2021 on fire.

Transcript

hey welcome back to the tom ferry show i've got three actions i want you to take between now and the end of the year because i desperately want you to finish the year strong and i want you to start 2021 on fire that's what i want and it's not just work i also want you to have fun enjoy the holidays i want you to get the whole enchilada really it's ... Read More

Key Insights

• Writing down your goals for the end of 2020, including closings, volume, and income, helps create accountability and focus.
• Carrying active listings and pending sales into the new year prevents starting with a clean slate and losing momentum.
• Scheduling personal time off ensures balance and prevents burnout, emphasizing the importance of maintaining relationships and personal enjoyment.
• A Q4 marketing plan is essential to maintain client relationships, including gifts or gestures of appreciation for past clients and referral partners.
• Planning communications for the holiday season, such as emails or videos, keeps you connected and top of mind with clients.
• Balancing work and personal life is crucial, and scheduling activities can help achieve this balance, allowing for both hard work and relaxation.
• Expressing gratitude to those who supported your business, like referral partners and transaction coordinators, strengthens professional relationships.
• Having a detailed plan for the end of 2020 and the start of 2021 ensures you finish strong and begin the new year with momentum.

Questions & Answers

Q: What is the first action Tom Ferry suggests for finishing 2020 strong?

The first action is to declare in writing the goals you wish to achieve by December 31, 2020. This includes the number of closings, volume, gross commission income, and savings you plan to accomplish. Writing these goals down creates accountability and provides a clear roadmap to follow, helping to end the year successfully.

Q: Why does Tom Ferry emphasize carrying active listings into the new year?

Tom Ferry emphasizes carrying active listings into the new year to avoid starting with a clean slate, which can lead to lost momentum. By maintaining active listings and pending sales, you ensure a strong start to 2021, continuing the progress made in 2020 and preventing a drop in business activity at the beginning of the new year.

Q: How does Tom Ferry suggest balancing work and personal life?

Tom Ferry suggests scheduling personal time off to balance work and personal life. By documenting time off in your schedule, you ensure that personal activities and relationships are prioritized, preventing burnout. This approach allows you to enjoy personal events and activities while maintaining a strong work ethic during scheduled work times.

Q: What is the purpose of a Q4 marketing plan according to Tom Ferry?

The purpose of a Q4 marketing plan is to maintain and strengthen client relationships. This includes deciding how to appreciate past clients and referral partners, whether through gifts, donations, or other gestures. By staying top of mind with clients, you reinforce professional relationships and ensure continued support and referrals into the new year.

Q: How should holiday communications be handled according to the video?

Holiday communications should be planned in advance, including emails and videos for various holidays. This ensures that you remain connected with clients and maintain a presence during the holiday season. By scheduling these communications, you can effectively manage your time and ensure consistent engagement with your client base.

Q: What is the importance of expressing gratitude to business supporters?

Expressing gratitude to business supporters, such as referral partners and transaction coordinators, is important for strengthening professional relationships. By acknowledging their contributions, you build goodwill and encourage continued support. This can be done through thank-you gifts or gestures, reinforcing the value of their assistance in your business success.

Q: What does Tom Ferry suggest for planning the end of 2020 and the start of 2021?

Tom Ferry suggests creating a detailed plan for both the end of 2020 and the start of 2021. This includes setting clear goals, scheduling personal time off, and developing a marketing plan. By having a comprehensive strategy, you can finish the year strong and begin the new year with momentum, ensuring continued success and growth.

Q: Why is it important to have goals written down according to Tom Ferry?

Having goals written down is important because it creates accountability and provides a clear roadmap to follow. This visual reminder helps keep you focused on your objectives and ensures that you are actively working towards them. By seeing your goals regularly, you are more likely to stay motivated and achieve the desired outcomes.

Summary & Key Takeaways

• Tom Ferry emphasizes the importance of setting clear goals for the end of 2020, including closings, volume, and income. By writing these down, you create a roadmap to follow and ensure accountability, helping you finish the year strong and start 2021 with momentum.

• The video highlights the need to carry active listings and pending sales into the new year, preventing a clean slate that can lead to lost momentum. Additionally, scheduling personal time off ensures a healthy work-life balance, allowing for personal enjoyment and relationship maintenance.

• A Q4 marketing plan is essential for maintaining client relationships, involving gestures of appreciation for past clients and referral partners. Planning holiday communications keeps you connected, while expressing gratitude to business supporters strengthens professional ties. Detailed planning ensures a strong finish to 2020 and a powerful start to 2021.