SMOSH - HOW TO WORK WITH MILLENNIALS | BEHIND THE BRAND #128

TL;DR

Smosh discusses creating content that resonates with them, poking fun at stereotypes, and their focus on making people laugh.

Transcript

i'm anthony padilla and I mean he cooks and you're watching behind the brand with Brian Elliott sound like a boy band and by Nelly welcome to another addition to behind the brand today I'm here with anthony and Ian from Smosh guys welcome to the show thank you thanks for having it so some of your videos it's really fun it pooped on it like Millenni... Read More

Key Insights

• 🤕 Smosh creates content that resonates with them and their audience, regardless of age or generational differences.
• 🥶 They challenge stereotypes and media's obsession with Millennials being different from older generations.
• 😄 Smosh's focus is on making people laugh and constantly creating new and exciting content.

Questions & Answers

Q: How does Smosh deal with the generation gap between Millennials and older people in their videos?

Smosh creates content that resonates with them and their audience, regardless of age. They poke fun at stereotypes and media's obsession with Millennials, making their videos enjoyable for all.

Q: How do Smosh's videos address the negative stereotypes surrounding Millennials?

Smosh pokes fun at the idea that Millennials are lazy and entitled by creating videos that show the humorous side of generational differences. They challenge these stereotypes and bring laughter to their audience.

Q: What is Smosh's approach to creating new and relevant content?

Smosh focuses on constantly creating new things without setting their sights on one specific goal. This allows them to stay relevant and exciting for their audience.

Q: What is Smosh's perspective on leaving a legacy?

Smosh's main goal is to make people laugh and provide something for their audience to look forward to. They don't have a specific goal they want to achieve and don't feel the need to leave a legacy after they're gone.

Summary & Key Takeaways

• Smosh creates content that is relevant to them and resonates with their audience, such as their Millennials vs. Gen X video.

• They poke fun at stereotypes and media's obsession with Millennials being different from older generations.

• Smosh focuses on making people laugh and creating new and exciting content for their audience.