Google Ads Discovery Campaigns Tutorial 2020

TL;DR

Learn how to create and optimize Google Ads discovery campaigns, where your ads will run, and best practices for successful campaigns.

Transcript

what's up everyone welcome to the surfside ppc youtube channel today i'll be going over google ads discovery campaigns so i'm going to show you exactly how to create a discovery campaign and where your ads are going to run and some best practices as well now one thing i want to go through before i create this campaign is where your google discovery... Read More

Key Insights

• 🥺 Google discovery ads can be effective for driving sales, leads, and website traffic, as they appear in various popular Google platforms.
• 🫠 It is important to create visually appealing ads with engaging headlines and descriptions to attract the attention of potential customers.
• 🗯️ Targeting the right audience through custom intent, in-market, or remarketing audiences can significantly impact the success of your discovery campaigns.
• 🫠 Monitoring and analyzing campaign performance through conversion tracking and Google Analytics can help optimize your ads for better results.
• 🫠 Creating multiple ads and continuously testing different variations can help improve campaign performance and drive better results.
• ❓ It is crucial to regularly review and adjust your bidding strategy and budget to maximize the effectiveness of your discovery campaigns.
• 🥺 Utilizing additional ad features, such as ad scheduling and demographic narrowing, can help refine your targeting and drive higher-quality leads.

Questions & Answers

Q: Where do Google discovery ads run?

Google discovery ads can run on the YouTube home feed, YouTube watch next feed, Google Discover, and Gmail social and promotions tabs.

Q: How do discovery ads differ from display ads?

Discovery ads appear in Google feeds, while display ads run across websites, apps, videos, and YouTube channels.

Q: What are some best practices for Google discovery campaigns?

It is recommended to create multiple ads, use visually appealing images and logos, and target specific audiences using custom intent, in-market, or remarketing audiences.

Q: How can I track the performance of my Google discovery campaigns?

You can track the performance of your campaigns by setting up conversion tracking in Google Ads and linking your Google Ads account to Google Analytics for more in-depth data analysis.

Summary & Key Takeaways

• Google discovery ads can be displayed on the YouTube home feed, YouTube watch next feed, Google Discover, and Gmail social and promotions tabs.

• Discovery ads look different depending on the platform, but they typically include a headline, description, business name, and a call-to-action.

• To create a discovery campaign, choose the goals of either sales, leads, or website traffic, set up location targeting, select bidding strategy, and create compelling ads.