What is the Kano Model? Project, Product, or Feature Prioritisation

TL;DR

The Carno model is a prioritization model that helps determine which features to focus on based on customer satisfaction and excitement.

Transcript

the more i give you the happier you are that is the essence of the carno model but now the carnot model is being talked about more and more in project management circles i want to answer the question what is the carno model the carnot model is a prioritization model it helps you to prioritize features and scope during the definition stage of a trad... Read More

Key Insights

• ❓ The Carno model helps prioritize features by considering customer satisfaction and excitement.
• 📽️ It is a useful tool for project managers to create a product roadmap and make informed decisions about feature inclusion.
• ❓ The model categorizes features into desirable (threshold, performance, excitement) and undesirable (indifferent, dissatisfaction) attributes.
• 👤 Customer and user feedback is crucial in validating feature categorization and ensuring the product meets their expectations.
• 🙈 Features that are initially seen as performance or excitement attributes may become threshold attributes in future iterations as customer expectations change.
• 📽️ The Carno model complements other prioritization tools like Moscow analysis and should be part of the project definition approach.
• ⌛ Understanding the Carno model can help project managers allocate time, budget, and resources more effectively.

Questions & Answers

Q: What is the Carno model and how does it differ from other prioritization frameworks?

The Carno model is a feature prioritization model that focuses on customer satisfaction and excitement. It differs from other frameworks like Moscow or Rice by emphasizing the importance of understanding customer preferences and evaluating the implementation costs.

Q: How does the Carno model help in creating a product roadmap for agile projects?

The Carno model helps in defining a product roadmap by prioritizing features based on customer satisfaction. It allows agile teams to determine which features to add to the product backlog and which ones to prioritize at any given time.

Q: What are the five categories of customer satisfaction in the Carno model?

The five categories are threshold attributes (basic expected features), performance attributes (features that increase satisfaction proportionally), excitement attributes (features that create a disproportionate increase in delight), indifferent attributes (features customers don't care about), and dissatisfaction features (attributes customers don't want).

Q: How can the Carno model be used to avoid including disliked features?

By consulting users and customers in the fourth step of the Carno model, their feedback can help identify and eliminate dissatisfaction features. This ensures that features which diminish the perceived value of the product are not included.

Summary & Key Takeaways

• The Carno model is a prioritization model used in project management to identify which features to prioritize during the definition stage.

• It helps determine what features will satisfy and excite customers, considering constraints like time, budget, and resources.

• The model involves four steps: identifying potential features, weighing customer satisfaction against implementation cost, categorizing features, and consulting users and customers for validation.