Track and Understand VR User Behavior with EASE Panel Discussion

TL;DR

A web-based platform that offers real-time data analytics for virtual, augmented, and mixed reality experiences in retail and sports training.

Transcript

okay thank you fred thanks so uh it's a little bit early in the morning for me I'm not good in the morning okay we're leaving what what or they give me yeah or the middle of the day I'm a little slow so uh I can't figure out what you do from your present day I mean can you tell me what are you guys building what are you guys selling who is the cust... Read More

Key Insights

• 🕸️ The company's platform is entirely web-based and operates on a subscription model.
• 🏆 They have deployed a VR retail environment as their first test case.
• 🤳 The company has five employees and is primarily self-funded.
• ♻️ Their platform supports virtual, augmented, and mixed reality, as well as IoT environments.
• ⌛ They collect real-time data and offer both real-time and aggregate analytics through their dashboards.
• 👤 The platform can analyze biometric data, such as pose and gaze, to assess user behavior.
• 😒 Personal trainers can use the platform to analyze and improve athletes' form during VR training sessions.

Questions & Answers

Q: What does the company sell and who is their target customer?

The company sells a web-based platform that collects data from virtual, augmented, and mixed reality experiences. Their target customers are primarily in the retail and sports training industries.

Q: How does the platform collect data in different scenarios?

The platform can gather pose and gaze data from NHMD (Natural Human-Machine Interface Devices), and for scenarios requiring full body motion capture, they support devices like the Perception Neuron suits. The data is processed in real-time.

Q: What is the use case for the platform in sports training?

The platform enables personal trainers to collect experiential data from athletes during VR training sessions. Trainers can analyze the data to assess form and provide automated alerts if an athlete is not performing correctly.

Q: How is the platform useful in the retail industry?

In the retail industry, the platform can visualize the user experience in real-time through a dashboard accessible to anyone. It helps optimize the retail experience, understand user behavior, and generate heat maps for analysis.

Summary & Key Takeaways

• The company offers a SAS web-based platform for collecting and analyzing data from virtual, augmented, and mixed reality experiences, with support for mobile devices.

• Their first test case is a VR retail environment, and they are also working with personal trainers to collect experiential data for sports training.

• The platform can collect pose and gaze data, as well as additional sensor data for full body motion capture, enabling real-time analysis and automated alerts.