Seth Godin --Everything is NOT going to be fine | BEHIND THE BRAND #126

TL;DR

Vulnerability opens the door for connection, but also leaves us vulnerable to shame, so we must reassurance ourselves and ignore external reassurance.

Transcript

hi everybody I'm Brian Elliott welcome to another edition behind the brand today I am taking over the entrepreneur magazine facebook page live and i'm here with master rider best-selling author and amazing guy go to wow thanks welcome well i should say thank you for having me to your office the pleasure's what is about time the crow's nest the car ... Read More

Key Insights

• 🤳 Receiving external reassurance is futile; self-reassurance is necessary for growth.
• 🤝 Shame is a deal killer and can shut people up; we must not internalize it.
• 🏛️ Vulnerability is important for building connection and trust.
• 💓 Culture beats strategy, pricing, and technology; our focus should be on changing the culture.

Questions & Answers

Q: Why does vulnerability get us stuck, and how do we break through?

Vulnerability gets us stuck because we fear rejection and failure. To break through, we must realize that self-reassurance is the only reassurance we need, and that external reassurance is futile.

Q: How does shame affect us, and how can we overcome it?

Shame is an external force that we choose to internalize. By not giving permission for shame to affect us and realizing that it is a deal killer, we can overcome shame.

Q: Why is vulnerability important for building connection?

Vulnerability opens the door for connection because it allows us to be present, trustworthy, and engage with others. It creates an economy based on connection and trust.

Q: How can we change culture through vulnerability?

By engaging our tribe and creating deep connections with them, they will become advocates for our work and spread the message to their friends, ultimately changing the culture.

Summary & Key Takeaways

• Vulnerability is often a roadblock for many people, but it is necessary for growth and connection.

• Receiving external reassurance is futile, as self-reassurance is the only way to consistently do better work.

• Shame is an external force that we choose to internalize, and it can only affect us if we receive it.