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Sales - Sales Training: Closing the Deal and Increase Sales!

156.9K views
•
July 8, 2009
by
Grant Cardone
YouTube video player
Sales - Sales Training: Closing the Deal and Increase Sales!

TL;DR

Grant Cardone offers valuable tips on closing deals, emphasizing the importance of the close as the exchange point where transactions occur.

Transcript

hey this is Grant Cardone I want to talk to you again today about closing the deal how to get it done how to wrap it how to move through the objections most often how to move through the just mere complaints wrap the deal close it finish it so that you can get paid you know the response to my book the closure survival God guide has been absolutely ... Read More

Key Insights

  • 😚 Closing the deal is crucial for sales success and involves pushing through objections and resistance from customers.
  • 🛟 Grant Cardone's book, "The Closer's Survival Guide," serves as a valuable resource for closing techniques.
  • 😫 Sales professionals should set the value of their products/services and overcome the misconception that prices must be dictated by consumers.
  • 😚 Techniques like the personal favor close, won't allow close, and cost comparison close can be effective in closing deals.
  • 🥺 Timing is essential, as delaying the decision often leads to missed opportunities.
  • 🐕‍🦺 Overcoming objections about price requires justifying the value and benefits of the product/service.
  • ☄️ Closing skills are vital for achieving sales targets and making dreams come true.

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Questions & Answers

Q: Why is the close so important in sales?

The close is where the actual exchange and agreement between the buyer and seller occur. Without it, no transaction takes place.

Q: How can one push through resistance from customers?

Grant Cardone suggests using techniques like the personal favor close, where you appeal to the customer's sense of helping you personally, and the won't allow close, where you assert that the product or service must be obtained at that specific time.

Q: What if a customer asks for more time or more information?

According to Cardone, there is never a "best time" for making a decision, so offering more information or delaying the decision only prolongs the process. Emphasize the benefits of taking action now to encourage the customer to close the deal.

Q: How can one handle objections about the price?

Grant Cardone advises sales professionals to establish the value of their products or services and justify the price to customers. By highlighting unique features, benefits, and potential savings, they can demonstrate why the price is worth it.

Summary & Key Takeaways

  • Grant Cardone discusses the significance of closing deals and provides tips on how to effectively push through objections and complaints.

  • He recommends his book, "The Closer's Survival Guide," as an encyclopedia of closing techniques.

  • Cardone emphasizes the need for sales professionals to set the value of their products or services, rather than allowing consumers to determine the price.


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Grant Cardone

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