LinkedIn Video Ads - Best Practices for Creating LinkedIn Advertising Campaigns

TL;DR

This video provides a comprehensive guide on how to create and optimize video ads on LinkedIn, including different campaign objectives, video specs, and targeting options.

Transcript

what's up everyone welcome to the Surfside PPC YouTube channel today I'm going to be going over LinkedIn video ads and I'm going to be doing more of a best practices type video and going through some of the different options you have as far as video ads with different campaign objectives as well as some of the video specs that you should know when ... Read More

Key Insights

• 🫠 LinkedIn video ads can be effective in reaching target audiences and driving conversions.
• 🥺 Choosing the right campaign objective (website conversions or lead generation) is crucial for achieving campaign goals.
• 💦 It is important to test different video lengths, dimensions, and formats to find what works best for your audience.
• 🫠 Conversion tracking is essential for measuring the success of your video ad campaigns and optimizing performance.
• 👥 Creating a campaign group allows you to run multiple campaigns within the same group and test different ad creative and targeting options.
• 🎯 Targeting options on LinkedIn include job titles, company types, demographics, education level, and interests.
• 🫠 Including a strong call-to-action and ensuring the ad copy is concise and impactful can improve conversion rates.

Questions & Answers

Q: What are the different campaign objectives for LinkedIn video ads?

The video explains that the two common objectives for video ads on LinkedIn are website conversions and lead generation. Website conversions aim to drive traffic to a landing page on your website, while lead generation allows you to attach a lead generation form to your video ad.

Q: How can I track conversions back to my LinkedIn ads campaign?

The video suggests using website conversions campaign and setting up conversion tracking by installing the Insight tag. You can track conversions by either tracking clicks on a specific button or by redirecting users to a thank you page after they submit a form.

Q: What are the recommended video specs for LinkedIn video ads?

The recommended video file type is MP4, the sound format is AAC or MPEG4, and the recommended frame rate is 30 frames per second. The video can have a duration of 3 seconds to 30 minutes, and it is recommended to use custom thumbnails. For dimensions, options include 1536x920, 1080x920, 920x1080, and 920x920.

Q: How can I optimize my LinkedIn video ad campaign?

The video suggests testing different video durations, call-to-actions, landing pages, and audience targeting. By testing and analyzing the performance of different elements, you can optimize and improve the effectiveness of your campaign.

Summary & Key Takeaways

• The video explains the process of creating a new campaign in the LinkedIn campaign manager, selecting the appropriate objective, audience targeting, and ad format (video).

• It showcases an example of a compelling video ad on LinkedIn and discusses the importance of choosing the right objective (website conversions or lead generation) for the campaign.

• The video also provides insights on video specs such as file type, dimensions, and duration, and highlights the importance of testing different video lengths and formats.