How To Use Instagram Live To Increase Reach | Phil Pallen

TL;DR

Learn how to drive more viewers to your Instagram Live by promoting it ahead of time, broadcasting for longer, inviting a guest, and conducting a Q&A session.

Transcript

how do you get the most views on instagram live that's the topic i'll tackle in today's video on this channel i talk a lot about instagram personal branding online marketing and other social media platforms as well as practical advice to look good online if those are topics that interest you i'd love to have you around here a little more often mayb... Read More

Key Insights

• 🫵 Promoting your Instagram Live ahead of time is crucial for attracting viewers.
• 🪘 Broadcasting for a longer duration can increase engagement and discoverability.
• 👶 Inviting a guest to your live expands your reach to a new audience.
• 🧍 Conducting a Q&A session during your live helps you stand out and increases visibility.
• 🫒 Utilizing various features like countdown stickers, question stickers, and IGTV replays can enhance your Instagram Live experience.
• 🌱 Planning engaging activities or demonstrations during your live can retain your audience's attention.
• 🤳 Self-generated questions can be used to guide the conversation during a Q&A session.

Questions & Answers

Q: How can I promote my Instagram Live to get more viewers?

To promote your Instagram Live, announce it three days before, post a countdown sticker two days before, mention it on your stories one day before, and post a reminder image or video on the day of the live. This gives your audience plenty of notice and increases the chances of them joining.

Q: Why should I broadcast for longer during my Instagram Live?

Broadcasting for longer increases your discoverability and engagement. When you stay live for a longer duration and keep your audience engaged, more people will drop in and watch. Consider doing an activity or demonstration to hold their attention.

Q: How can inviting a guest to my Instagram Live benefit me?

Inviting a guest to your Instagram Live makes it more interesting and provides differing perspectives for your audience. Additionally, the guest's audience will be notified that you're live, giving you exposure to a new set of potential followers.

Q: Why should I turn my Instagram Live into a Q&A session?

Lives are prioritized over story updates on Instagram, so conducting a Q&A session can help you stand out. Q&A sessions also highlight your profile photo in a visually distinct way, increasing your visibility to your followers.

Summary & Key Takeaways

• Promote your Instagram Live by announcing it three days before, posting a countdown sticker two days before, mentioning it on your stories one day before, and posting a reminder image or video on the day of the live.

• Broadcasting for longer increases your discoverability and engagement, so consider doing an activity or demonstration during your live.

• Inviting a guest to your live not only makes it more interesting but also exposes you to their audience.

• Turn your Instagram Live into a Q&A session to stand out, as Lives are prioritized over story updates and the Q&A format garners additional visibility.