GMB Tips for 2025 and how to get legit reviews with Google Review Cards with Mark Slorance

TL;DR

Discusses local SEO, GMB challenges, and Google Review Cards.

Transcript

one of the major changes that I've faced is accounts that AR being used consistently not being able to make the edits or make adjustments which previously were there's a lot of myths and a lot of people talk about stuff that maybe worked 2 3 years ago can you tell us some of the stuff that was working that's not working now in terms of things it's ... Read More

Key Insights

• Maintaining real activity on Google accounts is crucial for boosting GMB listings and avoiding suspensions. Fake interactions have become harder to execute successfully.
• Google is aggressively removing inactive accounts and their reviews, affecting both fake and genuine reviews. This requires businesses to focus on getting real, consistent reviews.
• Using multiple phones with individual SIM cards and real activities like Uber Eats discounts can help age accounts, making them more trustworthy in Google's eyes.
• Embedding GMB maps on business websites and keeping profiles updated are simple yet effective ways to improve local SEO.
• Mobile proxies with local IPs can enhance the effectiveness of CTR tools, but the GPS location still plays a significant role.
• Google Review Cards are a practical tool for obtaining genuine reviews by tapping into the NFC of a customer's phone, making the process seamless and immediate.
• Having a Google Workspace account and engaging in real transactions can increase the trustworthiness of an account, aiding in GMB verification and longevity.
• Review cards are cost-effective and can significantly boost review acquisition, providing a white-hat method to enhance local SEO efforts.

Questions & Answers

Q: What are the major changes in local SEO for GMB listings?

The major changes include increased difficulty in using fake interactions and the need for maintaining real activity on Google accounts. Google is aggressively removing inactive accounts, making it essential for businesses to focus on genuine interactions and consistent account activity to boost GMB listings.

Q: How can Google Review Cards help in obtaining reviews?

Google Review Cards use NFC technology to make it easy for customers to leave reviews. By simply tapping the card on their phone, customers are prompted to leave a review instantly. This method addresses the challenge of getting real reviews by making the process seamless and immediate, ensuring higher review acquisition rates.

Q: Why is maintaining real activity on accounts important?

Maintaining real activity on accounts is crucial because Google now aggressively removes inactive accounts and their reviews. Real, consistent activity signals trustworthiness to Google, making it easier to boost GMB listings and avoid account suspensions. This includes activities like sending emails, browsing, and making small transactions.

Q: What role do mobile proxies play in local SEO?

Mobile proxies with local IPs can enhance the effectiveness of CTR tools by providing more realistic interaction signals. However, the GPS location still plays a significant role. While mobile proxies can help, they need to be used in conjunction with other real activities and interactions to be truly effective in local SEO.

Q: How can businesses improve their GMB profiles?

Businesses can improve their GMB profiles by embedding their maps on their websites, keeping all profile details updated, and ensuring the main category matches their services. These simple yet effective steps help build trust and improve local SEO by creating a stronger association between the business's online presence and its GMB profile.

Q: What are the challenges with fake reviews?

Fake reviews are increasingly difficult to maintain as Google aggressively removes inactive accounts, affecting both fake and genuine reviews. While fake reviews can work, finding a vendor with solid accounts is crucial. However, focusing on genuine reviews is advisable to avoid the risk of review purges and maintain a trustworthy profile.

Q: How important is having a Google Workspace account?

Having a Google Workspace account can increase the trustworthiness of an account. It signals to Google that the account is being used for real transactions, which can aid in GMB verification and longevity. While it's not essential, it adds another layer of credibility to the account, making it more robust against suspensions.

Q: What are some outdated tactics in local SEO?

Outdated tactics include relying on fake interactions and using low-quality CTR tools with bad IPs. These methods have become less effective as Google has tightened its algorithms. Instead, businesses should focus on real interactions, maintaining active accounts, and using high-quality proxies if needed, to succeed in local SEO.

Summary & Key Takeaways

• The podcast discusses the challenges and changes in local SEO, particularly around Google My Business (GMB) listings. It highlights the importance of maintaining real activity on accounts and the increased difficulty in using fake interactions.

• Mark Slorance introduces Google Review Cards as a tool to obtain genuine reviews easily. These cards use NFC technology to prompt customers to leave reviews instantly, addressing the challenge of acquiring real reviews.

• The conversation covers outdated tactics, the role of mobile proxies, and the importance of embedding GMB maps on websites. It emphasizes the need for real interactions and consistent account activity to succeed in local SEO.