HOW TO BUILD YOUR PERSONAL BRAND (Build a Profitable Personal Brand From Scratch)

TL;DR

In order to stand out in a noisy digital era, building a personal brand is essential for showcasing your body of work and reputation.

Transcript

(lighthearted music) - How to build your personal brand in 2019. You know, there's a lot of people who have this misconception about what a personal brand is, but all we mean when we say building a personal brand is talking about your reputation and your body of work. We're not in an era where you can say, your work will speak for itself. It's too ... Read More

Key Insights

• 💢 Building a personal brand involves showcasing your body of work and reputation to stand out in a noisy digital era.
• 💦 Balancing quality and quantity in your work is essential, as it reflects your expertise and execution skills.
• 🆘 Networking both online and offline helps expand your reach and generate opportunities.
• 🆘 Utilizing content platforms and communication platforms strategically can help strengthen your personal brand.
• 🤩 Identifying and reaching your target audience is key for delivering value and establishing authority in your industry.
• 🖐️ Presentation and style play a crucial role in shaping perceptions and differentiating yourself from competitors.
• 🔉 Content platforms prioritize media, while communication platforms prioritize social interaction.

Questions & Answers

Q: How can I balance quality and quantity in my body of work to establish myself as an expert?

It's important to have enough depth in your body of work to showcase your experience and execution skills. Focus on delivering high-quality work, but also broaden your experience to showcase growth and development.

Q: Is online networking enough, or should I also focus on offline networking?

While online networking is important, don't overlook the opportunities in your local community. Engaging with local small business associations, chambers of commerce, and tourism boards can help you expand your network and generate referral business.

Q: Which social media platforms should I prioritize for building my personal brand?

YouTube, as the second-largest search engine with over two billion daily users, is a must for content creators. Additionally, having a Facebook business page and leveraging Instagram's popularity in many markets can also be beneficial. Consider using LinkedIn for professional networking.

Q: How can I control my narrative and reputation online?

Having a website and blog that showcases your work helps index your name in Google search results. Additionally, actively participating in online communities and leveraging platforms like LinkedIn, Twitter, and Facebook groups can help you shape your online presence.

Summary & Key Takeaways

• Building a strong personal brand requires a balance of quality and quantity in your body of work, showcasing your experience and expertise.

• Networking and building relationships within both online and offline communities is crucial for expanding your reach and opportunities.

• Creating a discoverable online presence through content platforms, like YouTube and Instagram, and communication platforms, like LinkedIn and Twitter, helps control your narrative and attract your target audience.