NEW INSTAGRAM UPDATES 2023 (MUST-KNOW UPDATES)

TL;DR

Instagram is removing reels bonuses for creators in the US, discontinuing NFTs, and introducing new features like broadcast channels and GIF comments.

Transcript

massive updates on Instagram this month and not all of these are going to be welcomed by creators reels bonuses are gone in the US for example nfts on Instagram also gone yikes but there are a few new features as well and we're going to talk about it I'm Phil Palin of brand strategist welcome to my channel where I promise practical advice to build ... Read More

Key Insights

• 🪡 Instagram's decision to remove reels bonuses reflects their need to improve monetization efficiency on the platform.
• 🥺 Creators are frustrated with Instagram's updates and limited reach on the feed, leading to increased anger over the removal of reels bonuses.
• 💨 NFTs have been discontinued on Instagram as part of their focus on efficiency and exploring alternative ways to support creators, people, and businesses.
• 💨 Broadcast channels offer a new way for accounts to connect with their followers on a larger scale and share content.
• 💬 The addition of GIF comments adds a visual and interactive element to the Instagram comment section.
• 😀 Instagram's redesign of the sharing menu aims to make it easier for users to share content with friends by integrating with various apps and platforms.
• 👶 Instagram's release of updates can vary based on location, so not all users may see the new features immediately.
• 💬 Viewers are encouraged to engage with the content and share their thoughts and reactions through comments to continue the conversation.

Questions & Answers

Q: Why did Instagram remove reels bonuses for creators in the US?

Instagram removed reels bonuses because they have not figured out how to monetize reels effectively, and the monetization efficiency of reels is currently lower than feed content. They want to improve monetization and make reels a more profitable platform.

Q: How are creators reacting to the removal of reels bonuses?

Creators are upset about the removal of reels bonuses, as it was a significant opportunity for them to make money from viral content. They are already frustrated with Instagram's updates and limited reach on their feed, and the removal of bonuses has further added to their anger.

Q: Why did Instagram discontinue NFTs?

Instagram discontinued NFTs as part of their focus on efficiency and trimming unnecessary features. They aim to support creators, people, and businesses in other ways and explore different ways of monetization and content creation.

Q: What are broadcast channels on Instagram?

Broadcast channels on Instagram allow users to send messages to a large audience, similar to direct messages (DMs) but with limited messaging capabilities for recipients. It is a way for accounts to share content, reactions, and interact with their followers on a larger scale.

Summary & Key Takeaways

• Instagram has stopped offering reels bonuses to creators in the US, leading to disappointment among creators who were making significant money from viral content.

• NFTs on Facebook and Instagram have been removed as part of their focus on efficiency and supporting creators, people, and businesses in other ways.

• New features on Instagram include broadcast channels, which allow users to send messages to a large audience, and the ability to post GIFs as comments.