How to Make Powerful Relationships with Influencers with Lewis Howes

TL;DR

Learn how to build meaningful relationships with influencers by giving, researching, being a connector, and being patient.

Transcript

hey guys welcome back to the school of greatness podcast this is episode number 434 all about how to build powerful relationships with influencers now i have been asked and requested many many times to do more specific solo rounds where i'm coming on and we're talking about and breaking down the specific strategies about building relationships buil... Read More

Key Insights

• 🏛️ Building relationships with influencers requires a giving mindset, focusing on what the influencer wants and needs.
• 👨‍🔬 Thorough research on the influencer is essential to personalize your approach and demonstrate genuine interest.
• 🪡 Being a connector and helping the influencer with their needs can make you a valuable and trusted contact.
• 🤩 Patience is key in building relationships, as it may take time for the influencer to reciprocate support or favors.
• 🥺 Building long-term relationships with influencers can lead to future opportunities and collaborations.
• 😨 Genuine care and support without an immediate agenda are essential in establishing and maintaining relationships.
• 🤟 Personalized gestures and acts of service can leave a lasting impression on influencers.

Questions & Answers

Q: How can giving before asking benefit the process of building relationships with influencers?

By focusing on what the influencer wants and giving value without expecting anything in return, you demonstrate authenticity and genuine interest. This approach can lead to a stronger foundation for a relationship and increase the chances of them supporting you in the future.

Q: How important is research in reaching out to influencers?

Research is crucial in showing that you have taken the time to understand and appreciate the influencer's work. It helps you tailor your approach and avoid generic messages, making your connection more meaningful and increasing the chances of a positive response.

Q: How can being a connector contribute to building relationships with influencers?

Being a connector allows you to add value to the influencer's network by introducing them to valuable resources, opportunities, or people they may need. By actively helping them fulfill their needs, you become a valuable contact and increase the likelihood of them supporting you in return.

Q: Why is patience important in building relationships with influencers?

Building meaningful relationships takes time, and it's important to be patient in expecting any benefits or favors. By being patient and consistently providing value, you show that your intentions are genuine, which can lead to stronger and more supportive relationships in the long run.

Summary & Key Takeaways

• Understand the principle of giving before asking for anything. Focus on what the influencer wants and find ways to connect with their personal interests or causes.

• Conduct thorough research on the influencer to show that you understand and appreciate their work. Avoid generic messages and instead personalize your approach.

• Identify what is missing in the influencer's life or career and find ways to fulfill that need. Be the connector who introduces them to valuable resources or opportunities.

• Be patient in building relationships with influencers and be willing to receive when the time is right. Show genuine care and support without an immediate agenda.