Personal Branding and Why You Need a Website VS. Social Media

TL;DR

In 2017, having a website is crucial for personal branding because it allows you to have control over your content, reach your audience directly, and consolidate your brand.

Transcript

• Hey everyone, this is Roberto Blake of robertoblake.com helping you create something awesome today. Today, we're going to talk a little bit more about personal branding. Growing and developing your personal brand has never been more important. And today, I want to talk to you about why you still need a website in 2017 instead of just using social... Read More

Key Insights

• 🍧 Social media platforms are valuable, but having a website offers control and ownership over your content and audience interactions.
• 👀 A website helps you establish credibility, look professional, and consolidate various aspects of your brand, such as portfolios or speaker sheets.
• 👻 Having a website allows you to be found in search engines and market yourself effectively by creating content and showcasing your work.
• 💌 An email list connected to your website provides direct access to your audience and facilitates personalized communication.

Questions & Answers

Q: Why do I still need a website in 2017 when I can use social media platforms?

While social media platforms are valuable, having a website allows you to have complete control over your content, interactions with your audience, and the presentation of your brand.

Q: Can I reach my audience directly without a website?

In case a social media platform disappears or changes its rules, having a website ensures that you can still connect with your audience directly and maintain ownership of the relationship.

Q: How does a website help with marketing yourself effectively?

With a website, you can create a blog or share articles that increase your visibility in search engines, allowing you to showcase your work and expertise on your own terms.

Q: Why is it important to have an email list and connect it to your website?

Having an email list is crucial for your personal brand as it gives you direct access to your audience's inbox, allowing you to deliver content, lead magnets, and targeted campaigns.

Summary & Key Takeaways

• Social media platforms are important, but having a website gives you control over your content and how you interact with your audience.

• A website allows you to reach your audience directly, even if a social media platform goes away or changes its rules.

• Having a website helps you be found in search engines, market yourself effectively, and consolidate your brand by showcasing various aspects of your work.