Why You're Losing Subscribers on YouTube and Advice for Small YouTubers: #YouTube LIVE Q&A

TL;DR

Roberto Blake addresses recent issues with views and subscribers on YouTube, provides tips for small YouTubers on channel growth, and discusses the importance of a website for content creators.

Transcript

okay looks like the stream is starting now in fact actually okay we're live thankfully all right glad that finally worked out had some technical difficulties there but hey everybody this is Roberto Blake of robertoblake.com helping you create something awesome today so welcome to another live Q&A for the month this one is um January I actually am g... Read More

Key Insights

• 🫵 Recent issues with views and subscribers on YouTube were due to a reporting bug in the dashboard, not actual loss.
• 🫠 Small YouTubers can use ads, engaging content, collaborations, and platforms like Skillshare to grow their channel.
• 👻 Having a website is crucial for content creators, as it allows for effective sponsorship communication and audience engagement.
• 🫵 Subscribers and views on YouTube do not necessarily translate into sustainable income, and alternative revenue streams should be explored.

Questions & Answers

Q: What caused the recent issues with views and subscribers on YouTube?

The issues were due to a reporting bug in the YouTube dashboard, which affected lifetime channel views but not ad revenue or individual video views.

Q: What can small YouTubers do to grow their channel?

Small YouTubers can target specific countries through ads, create engaging content, collaborate with other creators, and utilize platforms like Skillshare and Udemy to expand their reach and improve their skills.

Q: Why is having a website important for content creators?

Having a website allows content creators to showcase a media kit and provide sponsors with detailed information about their channel. It also serves as a hub for maintaining audience engagement through newsletters and other forms of communication.

Summary & Key Takeaways

• Roberto explains recent issues with views and subscribers on YouTube, clarifying that it was due to a reporting bug in the dashboard and not actual view or subscriber loss.

• He offers tips for small YouTubers struggling to grow their channel, including targeting specific countries through ads, creating engaging content, and utilizing platforms like Skillshare and Udemy.

• Roberto stresses the importance of having a website for content creators, emphasizing its role in showcasing a media kit to potential sponsors and serving as a hub for maintaining audience engagement.