iJustine Talks About Video Games and Girls Ages 12-17 | Summary and Q&A

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February 8, 2013
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Behind the Brand
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iJustine Talks About Video Games and Girls Ages 12-17

TL;DR

A young YouTuber with over 300 million views is an influential role model for tech-savvy girls.

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Questions & Answers

Q: Who is the primary audience of the YouTuber's channel?

The primary audience is tech-savvy 12 to 17-year-old girls, challenging the stereotype of video games being mainly for boys. The channel also attracts viewers aged 17 to 24, with a balanced representation of both genders.

Q: Does the YouTuber have a separate gaming channel, and who is the target audience for it?

Yes, the YouTuber has a gaming channel that mainly caters to a male audience. Although the commentary on the channel is more light-hearted, there are also girl gamers who outperform the YouTuber in gaming skills.

Q: Does the YouTuber consider herself a role model for young girls?

Yes, the YouTuber aims to be a role model by creating content that is clean and encourages girls to embrace their interest in video games and technology. She wants young girls to feel that it's okay to be tech-savvy and dorky.

Q: How does the YouTuber maintain a clean image for her content?

The YouTuber consciously avoids using bad language and creates content that aligns with what moms would approve of for their kids. While there may have been slip-ups in the past, she strives to be mindful of her language and content choices.

Summary & Key Takeaways

  • The YouTuber has garnered over 300 million views across different platforms, targeting a core demographic of 12 to 17-year-old girls.

  • The audience also includes 17 to 24-year-olds, with a fairly even male-to-female ratio.

  • The YouTuber aspires to be a role model by creating clean content that promotes a love for video games and technology.

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