5 Follow Up Tips to Close More Deals - 10X Automotive Weekly

TL;DR

Learn how to improve your follow-up strategy and increase your car sales with these 5 solid tips.

Transcript

good morning welcome to the 10x automotive weekly I'm Jeff bounds I'm the head of sales here for grant for a car to an automotive resources and we are committed to bringing you every single Friday best practices that you'll be able to take back to your to your dealership and really be able to make an impact the topic for today is follow-up and I ha... Read More

Key Insights

• 👾 Having a game plan for follow-up is crucial to success in automotive sales.
• 💁 Differentiating yourself from the competition by being personable and providing valuable information is essential.
• 🥺 Utilizing multiple forms of communication, such as calls, texts, and emails, increases your chances of connecting with leads.
• 🤩 Consistency and persistence in follow-up are key to converting leads into sales.
• 🍃 Leaving a message is crucial in branding and making customers aware of your efforts.
• 👣 Utilizing a streamlined CRM system can help organize and track follow-up activities effectively.
• 🍧 Following a process and having a strategic follow-up schedule is essential for success.

Questions & Answers

Q: How important is having a game plan for follow-up?

Having a game plan for follow-up is crucial. Just like in sports, preparation is key. You can't expect success if you're just winging it and going with the flow.

Q: Why is it important to differentiate yourself from the competition?

The automotive industry is saturated with similar models and cars. The key is to make yourself unique and create a persona that will make customers want to do business with you. Being personable and providing valuable information will set you apart.

Q: How can I engage with customers in a way that resonates with them?

Everyone processes information differently, so it's important to have multiple forms of communication. Some may prefer text messages, while others prefer phone calls or emails. By utilizing different communication points, you increase your chances of connecting with customers.

Q: How many attempts does it take to connect with a lead?

Statistics show that it takes between five to twelve attempts to connect with a lead. The gold is in consistently following up with leads, especially in the 60 to 90-day range, where many salespeople give up.

Summary & Key Takeaways

• Having a game plan for follow-up is crucial. Don't just wing it and hope for the best. Treat it like preparing for a football game.

• Shockingly, 48% of automotive salespeople never even make the call to follow up with leads. Make sure your team is engaged and ready to follow up.

• Differentiate yourself from the competition by being personable and providing valuable information. Understand that customers have access to a lot of information, so be knowledgeable and helpful.