The Real Reason Why Garfield Isn't Funny... | Summary and Q&A

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August 29, 2018
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The Real Reason Why Garfield Isn't Funny...

TL;DR

Garfield was created as a relatable and marketable character, leading to its immense success as the most widely syndicated comic strip in history and a billion-dollar merchandise industry.

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Questions & Answers

Q: How did Jim Davis come up with the idea for Garfield?

Jim Davis created Garfield as a marketable character by studying popular comic strips and recognizing the gap in the market for a popular cat-themed comic.

Q: How did Jim Davis ensure that Garfield would appeal to a broad audience?

Jim Davis made Garfield an internationally relatable character by avoiding rhyming gags, plays on words, and culturally specific references.

Q: How did Jim Davis manage to successfully market Garfield?

Jim Davis leveraged Garfield's popularity by extensively merchandising the character, including plush toys, books, cartoons, and even licensing for educational material.

Q: How did Jim Davis ensure the longevity of Garfield and its appeal?

Jim Davis purposely designed Garfield to be repetitive, allowing for endless recycling of jokes while maintaining the character's popularity.

Summary & Key Takeaways

  • Garfield was created by Jim Davis as a marketable character rather than a hilariously funny comic, with the aim of selling merchandise.

  • The comic was inspired by the popularity of dog-themed comic strips and the absence of a popular cat-themed comic.

  • Davis strategically made Garfield an international, relatable character and avoided political or social commentary to appeal to a broad audience.

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