A Billion Dollar Brand/ Influencer Partnerships w/ Revolve Co-Founder Michael Mente & Lewis Howes | Summary and Q&A

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January 1, 2018
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Lewis Howes
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A Billion Dollar Brand/ Influencer Partnerships w/ Revolve Co-Founder Michael Mente & Lewis Howes

TL;DR

Building a successful influencer marketing strategy requires authenticity and genuine relationships, as discovered by the founder of fashion brand Revolve. Maintaining long-term success in business involves adapting to new trends, staying current, and focusing on the long-term vision.

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Questions & Answers

Q: How important is authenticity in influencer marketing?

Authenticity is crucial for influencer marketing to be effective. If an influencer is not genuinely passionate about a brand or product, their audience will be able to see through the lack of authenticity. Building genuine relationships with influencers helps establish trust and credibility in influencer marketing campaigns.

Q: How did Revolve adapt to the rise of social media and platforms like Instagram?

Revolve initially struggled to find success with platforms like Twitter, as the visual nature of their fashion products did not align well with the platform's format. However, when Instagram gained popularity, Revolve found a platform where their strategies resonated with their target audience. They leveraged Instagram's visual appeal and built a strong following, making it one of their main channels for growth.

Q: How did Revolve decide to create its own brands?

Revolve started as a wholesale retailer, but when they noticed the market demand for certain fashion products, they realized an opportunity. By leveraging data and analysis, they identified gaps in the market and created their own brands to fill those gaps. This allowed them to have more control over their inventory and cater to their customers' preferences.

Q: How does Revolve focus on its long-term vision while adapting to new trends?

Revolve believes in the long-term vision of the brand and aims to build a business that can be sustained for the long haul. While they stay current with trends and new platforms, they also prioritize their core values and remain focused on their customers. This balance helps them adapt to changing times while still maintaining a consistent and authentic brand image.

Summary & Key Takeaways

  • Building authentic relationships with influencers is crucial for an effective influencer marketing strategy.

  • The success of Revolve as a fashion brand is attributed to adapting to trends and staying current with platforms like Instagram.

  • The brand's growth is diversified across various channels, including Instagram, Google, and Facebook, with each channel playing a unique role.

  • Starting as a wholesale retailer, Revolve evolved into creating its own brands and now has 13 brands under its portfolio.

  • Michael Mente, the founder, believes in the long-term vision for the brand and aims to grow it sustainably.

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