8 reasons Chris Brogan (and you) should stay on LinkedIn | Summary and Q&A

TL;DR

Chris Brogan is considering leaving LinkedIn due to the overwhelming number of requests for introductions, but there are several compelling reasons why he should stay on the platform.

Key Insights

• 👨‍🔬 LinkedIn's top search rankings and recommendations provide credibility and social proof.
• 🔨 The database management features of LinkedIn make it an essential tool for efficient messaging and organization.
• 🚥 LinkedIn can be used as a source of organic traffic for Chris Brogan's website.
• 🔉 Connecting LinkedIn and Twitter can amplify social media reach and engagement.
• 👂 The Amazon reading list application on LinkedIn can boost book sales.

Transcript

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Questions & Answers

Q: Why is it important for Chris Brogan to keep his LinkedIn profile?

Chris should keep his LinkedIn profile because it adds credibility with 147 recommendations and helps drive traffic to his website.

Q: How can LinkedIn help Chris Brogan build his email marketing database?

LinkedIn's tagging feature allows Chris to efficiently categorize his connections and export their information for use in email marketing campaigns.

Q: How can Chris Brogan maximize his website traffic through LinkedIn?

By regularly updating his LinkedIn status and customizing links on his profile, Chris can drive traffic to his website and increase engagement.

Q: What are the advantages of including the Twitter handle on the LinkedIn profile?

Adding the Twitter handle can help Chris gain more followers and increase his social media presence.

Summary & Key Takeaways

• Google search results show Chris Brogan's LinkedIn profile on the top five or six listings, which adds credibility and social proof with 147 recommendations.

• LinkedIn provides a powerful database management tool, allowing tagging of connections for efficient messaging and organization.

• Contacts can be exported from LinkedIn and added to email marketing campaigns, helping to build a subscriber database.

• LinkedIn can drive traffic to Chris Brogan's website through regular status updates and customized links on his profile.

• Adding the Twitter handle on the LinkedIn profile can increase followers and engagement.

• The Amazon reading list application on LinkedIn can boost book sales for Chris Brogan.

• LinkedIn has a higher average household income and more business decision-makers compared to other platforms.