How A Local Business Can Get Customers From The Internet | Summary and Q&A

TL;DR

Grant Cardone and Frank Kern share tips on using social media effectively to reach quality customers for local businesses.

Key Insights

• 💨 Social media is a fast, cost-effective, and efficient way to reach quality customers for local businesses.
• 👻 Facebook and YouTube function as broadcasting networks, allowing businesses to create channels and showcase their commercials to targeted audiences.
• 👻 The current advertising landscape provides businesses with a greater advantage than ever before, allowing them to reach highly targeted individuals at a fraction of the cost.
• 🥺 Marketing and sales processes serve different purposes, with marketing focused on building trust and familiarity, and sales focused on converting leads into customers.
• 🤕 Traditional marketing strategies can still be effective in the digital age, especially when combined with the targeting capabilities of social media.
• 🤲 Local businesses should prioritize simplifying marketing strategies and focusing on getting more customers to call or visit their store.
• 🥺 The ultimate goal of marketing is to make potential customers feel like they know, like, and trust the business, leading them into the sales process.

Transcript

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Questions & Answers

Q: What is the advantage of using social media for local business marketing?

Social media allows local businesses to reach a highly targeted audience, ensuring that the right customers see their promotional content, resulting in potential sales and increased revenue.

Q: How can businesses use Facebook and YouTube as broadcasting networks?

Businesses can treat Facebook and YouTube as channels to showcase their commercials or promotional videos to a specific audience, just as television networks did in the past. This helps businesses reach a wider audience and create brand awareness.

Q: How can businesses achieve high completion rates for their social media commercials?

Businesses can select specific target demographics on social media platforms, ensuring that their commercials reach individuals who are interested in their products or services. By delivering relevant content, businesses can attract and engage viewers, resulting in higher completion rates.

Q: How can local businesses avoid falling into the trap of complicated internet marketing strategies?

Instead of focusing on complex marketing funnels and email campaigns, local businesses should prioritize getting more customers to call or visit their store. Simplifying the marketing process and directing potential customers to the sales process can yield better results.

Summary & Key Takeaways

• Grant Cardone emphasizes the effectiveness and cost-effectiveness of social media in getting in front of quality customers that align with a product or service.

• Frank Kern explains how social media platforms like Facebook and YouTube can be seen as broadcasting networks, where businesses can create channels to target specific audiences.

• They highlight the opportunity to reach targeted individuals with television-like commercials and achieve high completion rates at a fraction of the cost of traditional advertising.