Stanford Seminar - Online Political Ad Transparency | Summary and Q&A

394 views
December 10, 2020
by
Stanford Online
YouTube video player
Stanford Seminar - Online Political Ad Transparency

TL;DR

User trust attacks in digital political advertising exploit users' trust in social networks and institutions to promote false beliefs for specific actions.

Install to Summarize YouTube Videos and Get Transcripts

Questions & Answers

Q: What are user trust attacks in digital political advertising?

User trust attacks are tactics used by advertisers to exploit users' trust in social networks and institutions, promoting false beliefs to manipulate actions and perceptions.

Q: How do user trust attacks exploit trust in identity and location?

Advertisers may pretend to share identity metrics or pretend to be nearby neighbors to gain trust. They may also pose as trusted institutions or exploit trust in the offices they hold.

Q: What types of false beliefs do these attacks promote?

User trust attacks promote false beliefs related to topics such as fraudulent mail-in voting, leftist violence in suburbs, or Joe Biden's stance on fracking. They often ask questions or make non-specific threatening claims to manipulate users' beliefs.

Q: Why is careful targeting essential for user trust attacks to be effective?

User trust attacks need to target users within specific trust networks to be most effective. Ads shown outside of the trust network have less credibility, making it easier to detect the manipulative nature of the ads.

Summary & Key Takeaways

  • User trust attacks exploit trust in social networks and institutions, using tactics such as pretending to share identity or geographic location.

  • These attacks promote false beliefs, often asking questions or making non-specific threatening claims to manipulate users' perception of reality.

  • User trust attacks are evolving, with advertisers using more polarizing campaigns and targeting specific trust networks.

Share This Summary 📚

Summarize YouTube Videos and Get Video Transcripts with 1-Click

Download browser extensions on:

Explore More Summaries from Stanford Online 📚

Summarize YouTube Videos and Get Video Transcripts with 1-Click

Download browser extensions on: