Motor Money Day 2 NAIAS

TL;DR

Unveiling of new Cadillac ATS Coupe, Acura TLX prototype, GMC Canyon pickup, Lexus RC Coupe, and Subaru WRX STI at the North American Auto Show in Detroit.

Transcript

welcome to another special motor money it's day number two here at the North American Auto Show in Detroit and like yesterday John we're going to be taking the folks on a little tour around the arena here one of the big stories today was the unveiling of the new Cadillac ATS Coupe so did they hit the mark here uh it's certainly very pretty I mean t... Read More

Key Insights

• ❓ The Cadillac ATS Coupe is a sleek and sporty evolution of the successful ATS sedan.
• 👋 The Acura TLX prototype aims to offer a fun-to-drive experience with sensible control of weight and good handling.
• 🤩 GM hopes to recapture sales in the midsize truck market with the 2015 GMC Canyon.
• 🛄 The Lexus RC Coupe aims to compete with luxury coupes like the BMW 6 Series.
• ✋ The Subaru WRX STI caters to performance enthusiasts with its high horsepower engine and improved handling.
• ❓ Cadillac's ATS has been successful in attracting younger buyers and expanding Cadillac's market.
• ✋ The Acura TLX prototype focuses on engine performance and handling rather than high horsepower.

Questions & Answers

Q: What are the key features of the new Cadillac ATS Coupe?

The Cadillac ATS Coupe is a two-door version of the Cadillac ATS sedan, designed to compete with the BMW 3 Series. It offers a more elegant and sporty design, wider wheelbase, and comes with a turbo 4-cylinder or a big 6-cylinder engine. It also has a six-speed manual transmission option.

Q: How has the Cadillac ATS helped in building Cadillac as a luxury brand?

According to Bob Ferguson, the GM executive who runs Cadillac, the ATS has been a critical vehicle in building Cadillac as a global luxury brand. Around 70% of ATS buyers are new to Cadillac, with about half being men and half being women. The ATS has also helped increase Cadillac's sales on the west coast and attract younger buyers.

Q: What are the key features of the Acura TLX prototype?

The Acura TLX prototype is a new midsize sedan with a choice of four or six-cylinder powertrain. It focuses on sensible control of weight, good handling, and enjoyable engines. The interior was not shown, but it aims to offer a fun-to-drive experience without relying on high horsepower.

Q: How does the 2015 GMC Canyon differ from the Chevy Colorado?

The 2015 GMC Canyon is a midsize truck, slightly smaller than the Sierra. It is not a small truck like the old Chevy S10, but it offers a more efficient and manageable option for those who don't need a full-size pickup. It aims to capture sales in a market currently dominated by the Toyota Tacoma.

Q: What are the key features of the Lexus RC Coupe?

The Lexus RC Coupe comes in two flavors: the RC 350 with a 3.5L V6 engine and the RCF with a big V8 engine. It is a midsize luxury coupe with rear-wheel drive. While exact details and prices were not announced, it aims to compete with cars like the BMW 6 Series.

Q: What makes the Subaru WRX STI stand out?

The Subaru WRX STI is a high-performance variant of the Impreza. It features a 305 horsepower engine, only available with a six-speed manual transmission. The suspension has been enhanced for improved handling. Overall, it offers a strong package for Subaru fans.

Summary & Key Takeaways

• The new Cadillac ATS Coupe, designed to compete with the BMW 3 Series, is a more elegant and sporty version of the Cadillac ATS sedan.

• The Acura TLX prototype aims to enter the sports sedan segment with good handling and fun-to-drive engines, rather than focusing on high horsepower.

• The 2015 GMC Canyon is a midsize truck, slightly smaller than the Sierra, aiming to capture sales in a market where there is limited competition.

• The Lexus RC Coupe, available with a V6 or V8 engine, is a luxury midsize coupe set to compete with cars like the BMW 6 Series.

• The 2015 Subaru WRX STI is a high-performance variant of the Impreza, with a 305 horsepower engine and sophisticated suspension.