Automotive Fridays - The Cardone Group - Technology Assisted Selling

TL;DR

Learn how technology assisted selling, specifically computer-generated worksheets with full disclosure, can help car dealers present figures to customers, negotiate better, and maximize sales.

Transcript

oh I live on Grant Cardone YouTube channel and I am Derek Simons and I am with the carbonyl group and we are excited to have you for another edition of automotive Fridays thank you for joining us as we prepare for the weekend and today we're gonna talk about technology assisted selling you can talk about what happens with that we're gonna talk abou... Read More

Key Insights

• 😨 Negotiations in car sales traditionally involve trade difference, Foursquare, or computer generated worksheets.
• 💻 Computer generated worksheets with full disclosure were introduced to provide a more transparent and efficient sales process.
• 🤩 Full disclosure and transparency are key elements in building trust and confidence between the salesperson and the customer.
• 💁 Consistency in the presentation of figures and information is crucial to maintaining a powerful and professional negotiation process.
• 🥺 Technology assisted selling can lead to higher customer satisfaction and increased sales by providing customers with choices and options.
• ☠️ Overcoming objections related to price, trade value, down payment, monthly payments, and interest rates is essential in successful negotiations.

Questions & Answers

Q: How does technology assisted selling improve the negotiating process in car sales?

Technology assisted selling, such as computer generated worksheets with full disclosure, provides all the necessary information to customers and makes negotiations easier and more transparent. This helps build trust and confidence in the sales process.

Q: How does using a computer generated worksheet with full disclosure benefit both the customer and the salesperson?

A computer generated worksheet with full disclosure benefits the customer by providing them with all the necessary information to make an informed decision. It benefits the salesperson by giving them the confidence to answer any questions the customer may have, leading to a smoother negotiation process.

Q: Why is full disclosure important in the car sales process?

Full disclosure is important in the car sales process because it builds trust and integrity between the salesperson and the customer. It eliminates any potential for misunderstandings or hidden fees, allowing for a more transparent and open negotiation.

Q: How does technology assisted selling contribute to maximizing sales and customer satisfaction?

Technology assisted selling, such as computer generated worksheets with full disclosure, provides customers with choices and options, allowing them to make a well-informed decision. This leads to higher customer satisfaction and ultimately maximizes sales for the dealership.

Summary & Key Takeaways

• Car dealers traditionally negotiate in three main ways: trade difference, Foursquare, and computer generated worksheets.

• Computer generated worksheets with full disclosure provide all the necessary information to customers, making negotiations easier and more transparent.

• Using technology assisted selling can maximize sales by providing choices and options to customers, while maintaining full disclosure and integrity.