Startup Battlefield: Session 2 - OzoneAI | Summary and Q&A
TL;DR
Ozone is a platform that allows users to take control of their personal data and earn money by securely sharing it with approved companies.
Key Insights
- 👤 Facebook and Google monetize user data, and Ozone aims to give users control and ownership over their personal data.
- 🤑 Ozone offers a free platform for users to organize and secure their personal data, while also providing the opportunity to earn money by sharing it with approved companies.
- 👤 Ozone believes in treating data privacy as a public utility and aims to educate users on how they can better protect their personal data.
- 👤 The platform operates as a market, where users' data becomes an inventory that can be monetized through targeted advertising.
- 🥅 Ozone has the support of some individuals within Google and Facebook and believes that their platform aligns with the goals of these companies.
- 👤 User adoption is a key factor in attracting advertisers, and Ozone believes that a critical mass of around five to six thousand users is sufficient for attracting advertisers.
Transcript
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Questions & Answers
Q: Who is the target consumer for Ozone?
Ozone targets the average internet user who is curious about their data and wants visibility into what data is being generated and who is seeing it. It is more focused on users who have casual curiosity about data privacy rather than those who are obsessed with it.
Q: How does Ozone convince users to care about their data privacy?
Ozone treats data privacy as a public utility and offers free tools to users to solve the problem of data amnesia and provide visibility into their data. Users also have the opportunity to make some money by sharing their data, although the amount may be relatively small at first.
Q: How does Ozone navigate the resistance from platforms like Facebook and Google?
Ozone has a built-in escape hatch that allows users to pump their data directly into their platform, even if they don't have access to the developer API of Facebook or Google. Ozone believes that their platform is accretive to what these platforms are trying to achieve and that users are building inventory that can be monetized.
Q: Is there an age restriction or cutoff for using Ozone?
Ozone follows the same age restrictions and guidelines as Google and Facebook. However, they plan to educate users of all ages through community-building and social media bites to better protect their personal data.
Q: How many users does Ozone need to attract advertisers?
Based on previous experience, Ozone believes that having around five to six thousand users is enough to attract advertisers and offer targeted advertising opportunities.
Summary & Key Takeaways
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Ozone is a platform that helps users organize and secure their personal data from platforms like Facebook and Google.
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Users can sync their data and see it organized in simple categories, fully anonymized and encrypted.
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Companies can subscribe to users' anonymized data and engage with targeted audiences for advertising purposes.