How Amazon & Alexa Are Dominating the Smart Home Market... For Now. | Summary and Q&A

TL;DR

Amazon dominates the smart speaker market, focusing on creating a consumer touchpoint for their ecosystem, while Google's grip on the market is slipping. Chinese competitors like Baidu, Alibaba, and Xiaomi are rapidly growing in market share, particularly in China.

Key Insights

• 🌥️ Amazon's dominance in the smart speaker market is driven by its focus on creating a touchpoint for its larger ecosystem.
• 😚 Google is losing market share in the smart speaker market, facing declines in both devices sold and market share.
• 🌐 Chinese competitors, particularly Baidu, have experienced dramatic growth in smart speaker shipments, representing the global shift in this market.

Transcript

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Questions & Answers

Q: How does Amazon's smart speaker strategy fit into their overall business strategy?

For Amazon, smart speakers are about creating another touchpoint for their e-commerce services and media, aimed at increasing loyalty and spending among Amazon Prime members.

Q: Why is Google losing its grip on the smart speaker market?

Google has experienced declines in devices sold and market share due to competition from Amazon as well as year-over-year declines in the US market.

Q: How have Chinese competitors like Baidu, Alibaba, and Xiaomi performed in the smart speaker market?

These Chinese companies have seen significant growth in their smart speaker shipments, with Baidu experiencing a 3,700% year-over-year growth. China has become a major market for smart speakers, with half of all global shipments in mid-2019.

Q: How does Apple approach the smart speaker market differently?

Apple's HomePod is priced higher than competitors due to its premium positioning and the need to make money on its devices. Apple focuses more on its hardware business and does not prioritize selling a large number of smart speaker units.

Summary & Key Takeaways

• Amazon is the best-selling smart speaker brand, with 6.6 million shipments in Q2 and a 25% market share.

• Google's market share is declining, with year-over-year declines in devices sold and a halved market share compared to 2018.

• Chinese competitors including Baidu, Alibaba, and Xiaomi have experienced significant growth in smart speaker shipments, with Baidu taking the number two spot globally.