Tony Hawk --How Social Media has Changed His Business | Summary and Q&A

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March 17, 2015
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Behind the Brand
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Tony Hawk --How Social Media has Changed His Business

TL;DR

Social media has provided unfiltered feedback and immediate interaction for personal branding and marketing purposes, allowing individuals to represent themselves authentically and share information effectively.

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Questions & Answers

Q: How has social media changed the way people do business?

Social media has revolutionized business by providing unfiltered feedback and acting as a focus group for personal branding and marketing efforts. It allows individuals to connect with their audience directly and represent themselves authentically.

Q: How does having a large following on social media impact personal branding?

Having a large following on social media, like the three million followers on Twitter mentioned in the content, allows individuals to connect with their audience directly and represent themselves authentically. It builds trust and avoids presenting a sanitized version of oneself that some celebrities and athletes may have through assistants managing their accounts.

Q: What are the benefits of using social media to spread information?

Social media platforms, such as Twitter, are an effective way to spread information quickly. Individuals can share updates, releases, and developments in a personal and interactive way, reaching a wide audience instantly.

Q: How did the interviewee come up with the idea for the scavenger hunt style activity on social media?

The idea for the scavenger hunt style activity on social media came to the interviewee while driving. They wondered what would happen if they dropped a skateboard on the side of the road and tweeted about it. The positive response and excitement it generated inspired them to continue organizing larger-scale scavenger hunts, involving various products and even partnering with companies.

Summary & Key Takeaways

  • Social media has changed the way people do business by providing unfiltered feedback and acting as a focus group for personal branding and marketing efforts.

  • Having a large following on social media allows individuals to connect with their audience directly and represent themselves authentically.

  • Social media platforms, such as Twitter, are effective in spreading information quickly and showcasing the development of projects in a personal and interactive way.

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