YouTube Cards - Tutorial of YouTube Cards

TL;DR

Learn to use YouTube cards for lead generation and video views.

Transcript

Hey there, Matt Coleman here with Digital Marketer. Today I'm going to give you a quick tutorial of how to use the YouTube cards. All right, you guys. Now, we're in my computer and I'm going to run you through how to set up these YouTube cards for your video. So, the first thing that you want to do is you want to log into your profile. You're then ... Read More

Key Insights

• YouTube cards can be used for a variety of purposes, including lead generation and directing viewers to external websites or playlists.
• To set up YouTube cards, first log into your YouTube profile and navigate to Creator Studio, then select the desired video to edit.
• The video editor allows you to choose the exact point in the video where you want the card to appear, enhancing viewer engagement.
• There are several types of cards available, including associated website, fundraising, merchandise, and video or playlist cards.
• Cards can be customized with a title, call to action, and an image, making them visually appealing and informative.
• Lead generation can be effectively achieved by linking cards to a lead capture page, encouraging viewers to join an email list.
• Using playlist cards can help increase views by directing viewers to related content, such as a series of tutorial videos.
• Including a call to action in your video encourages viewer interaction, such as subscribing, liking, or commenting on the video.

Questions & Answers

Q: How do you access the YouTube card editor?

To access the YouTube card editor, log into your YouTube profile and navigate to Creator Studio. From there, go to the Video Manager, select the video you want to edit, and click on the 'Cards' button. This will open the video editor where you can add and customize YouTube cards.

Q: What types of cards can be added to a YouTube video?

YouTube offers several types of cards that can be added to a video, including associated website cards, fundraising cards, merchandise cards, video or playlist cards, and fan funding cards. These options allow creators to enhance engagement by linking to external content or directing viewers to additional videos or playlists.

Q: How can YouTube cards be used for lead generation?

YouTube cards can be used for lead generation by linking them to a lead capture page. By adding an associated website card with a compelling call to action and an image, creators can direct viewers to sign up for an email list or download resources, effectively capturing leads from their video audience.

Q: What is the benefit of using playlist cards in YouTube videos?

Playlist cards in YouTube videos can significantly increase views by directing viewers to related content. By linking to a playlist, such as a series of tutorial videos, creators can encourage viewers to watch more of their content, thereby increasing engagement and watch time on their channel.

Q: How can you customize a YouTube card?

YouTube cards can be customized by adding a title, a call to action, and an image. These elements make the card more visually appealing and informative, helping to capture the viewer's attention and encouraging them to interact with the card, whether it's clicking a link or watching a playlist.

Q: What is the role of a call to action in a YouTube video?

A call to action in a YouTube video plays a crucial role in encouraging viewer interaction. By prompting viewers to subscribe, like, comment, or click on a card, creators can increase engagement, foster community interaction, and drive traffic to external websites or additional content, enhancing the video's effectiveness.

Q: Why is it important to choose the right timing for a YouTube card?

Choosing the right timing for a YouTube card is important to maximize viewer engagement. By strategically placing cards at points in the video where viewers are most engaged, creators can increase the likelihood of interaction, whether it's clicking a link, subscribing, or watching additional content, resulting in a more effective use of cards.

Q: Can you add multiple cards to a single YouTube video?

Yes, you can add multiple cards to a single YouTube video. This allows creators to provide viewers with various options for engagement, such as linking to an external website, a playlist, or another video. By offering multiple cards, creators can cater to different viewer interests and increase overall interaction with their content.

Summary & Key Takeaways

• This tutorial by Matt Coleman from Digital Marketer provides a step-by-step guide on setting up YouTube cards to enhance video engagement. It covers logging into Creator Studio, selecting a video, and choosing the type of card to add, such as associated website or playlist.

• YouTube cards offer versatile options for content creators, including directing viewers to external links or playlists. This tutorial explains how to customize cards with titles, images, and calls to action, making them effective tools for lead generation and increasing video views.

• The tutorial demonstrates the practical application of YouTube cards, showcasing how to set them up for lead generation by linking to a digital marketing toolbox. It emphasizes the importance of viewer interaction through calls to action, enhancing the overall effectiveness of video content.