Rebuilding (or Building) Public Trust in Science | Caitlin Looby | TEDxOshkosh

TL;DR

Science communication needs a shift from the grand view to focusing on specifics, rebuilding trust, and bridging gaps.

Transcript

in Mont Verde Costa Rica there's a mountain peak at the top of the cordier de ton where the view stretches to the Horizon in every direction one side goes down to the Caribbean Sea it's SED in dense green forests on the Pacific side you can see coffee farms nearby towns like Santa Elena all the way to the NOOA Peninsula the ainol volcano is even on... Read More

Key Insights

• 🇨🇫 Public trust in science is declining due to the disconnect between grand-scale studies and the public's understanding.
• 🌉 Academic institutions need to prioritize science communication and hire trained communicators to bridge the gap.
• 🧑‍🔬 Scientists and journalists must collaborate to humanize science and make it more accessible.
• 💁 Prioritizing specific, relatable information in science communication can rebuild trust and engagement.
• 👨‍🔬 Localizing research and connecting with local communities can make science more relevant and impactful.
• ❓ The scientific process is ongoing, with continual questioning and refining of knowledge.
• 🏛️ Emphasizing the imperfections in science can build trust by showcasing the rigorous process of verification.

Questions & Answers

Q: Why is public trust in science declining?

Public trust in science is declining due to the disconnect between grand-scale scientific studies and the public's understanding. The focus on global perspectives rather than relatable, specific information has led to a lack of trust.

Q: How can academic institutions improve science communication?

Academic institutions can improve science communication by hiring trained science communicators to teach scientists how to connect with the public effectively. This shift can bridge the gap and rebuild trust in science.

Q: What role do journalists play in improving science communication?

Journalists play a crucial role in translating complex scientific information into accessible news for the public. By collaborating with scientists and reporting on the process behind the studies, journalists can humanize science and increase understanding.

Q: Why is focusing on specifics essential in science communication?

Focusing on specifics, such as mushrooms, birds, or local ecosystems, can make science more relatable and engaging for the public. It helps build connections and trust, leading to a more informed society.

Summary & Key Takeaways

• Mont Verde in Costa Rica offers a breathtaking view from the mountain peak, leading to a cloud forest, where climate change impacts were studied.

• Big science studies may impress scientists but fail to connect with the public, leading to a decline in public trust in science.

• Academic institutions must prioritize science communication and localizing research to bridge the gap between scientists and the public.