Đưa mỹ thuật đương đại Việt Nam ra thế giới - Việt Phạm, Co-Founder & CEO Artcific

TL;DR

Artcific aims to globalize Vietnamese contemporary art.

Transcript

Hello everyone. Today Vietnam Innovators has a guest that is Viet Pham, co-founder and CEO of Artcific. Artcific is a very new company. And this topic is very new and not 100% related to technology. Today you can share the story of Artcific. Hello. Hello to you and all viewers of Vietcetera. Can you share what "artcific" is? And why do you enter su... Read More

Key Insights

• Artcific was founded by Viet Pham to bridge the gap between Vietnamese artists and the international art market. The platform offers services like private sales, auctions, and curatorial assistance for collectors.
• The art market in Vietnam lags 20 years behind the US and Europe. Artcific aims to modernize this market by providing artists with global exposure and sales opportunities.
• Artcific derives its name from 'Art' and 'Pacific,' symbolizing its mission to connect Southeast Asian art with global markets dominated by the US and China.
• The global art market is valued at $65 billion, with the US, China, and the UK leading. Southeast Asia lacks comprehensive data, making it difficult to assess its market size.
• Artcific provides a Certificate of Authenticity for artworks, helping to create a database of transactions and market reports for Vietnamese art.
• Artcific focuses on contemporary artists, helping them to pursue their passions without financial constraints, rather than dealing with artworks from deceased artists.
• Vietnamese art, particularly from the Indochina period, is gaining international attention, with Europe and America showing significant interest.
• Artcific aims to create liquidity in the Vietnamese art market by facilitating resales and acting as a market-maker to encourage art as an investment.

Questions & Answers

Q: What is Artcific's mission?

Artcific's mission is to bridge the gap between Vietnamese artists and the international art market. Founded by Viet Pham, the platform aims to modernize the Vietnamese art market by providing artists with global exposure and sales opportunities. This includes services like private sales, auctions, and curatorial assistance for collectors.

Q: How does Artcific plan to modernize the Vietnamese art market?

Artcific plans to modernize the Vietnamese art market by offering a platform for artists to sell their work globally. It provides services like private sales, auctions, and curatorial assistance. Additionally, Artcific issues Certificates of Authenticity, which help create a database of transactions and market reports, fostering transparency and credibility in the market.

Q: Why is Vietnamese art gaining international attention?

Vietnamese art, particularly from the Indochina period, is gaining international attention due to its unique historical and cultural significance. The successful auction of Le Pho's works has attracted global interest, especially from Europe and America. Vietnamese galleries are developing potential contemporary artists, further increasing international recognition.

Q: What challenges does the Vietnamese art market face?

The Vietnamese art market faces challenges such as a lack of comprehensive data, making it difficult to assess its size and growth. Transactions are often private, and there is no professional middleman to record them. Additionally, the market lacks liquidity, as art is not widely recognized as an investment channel in Vietnam.

Q: How does Artcific support contemporary artists?

Artcific supports contemporary artists by providing a platform for them to sell their work globally, helping them focus on creativity rather than financial constraints. The platform acts as a middleman, professionally presenting artists' profiles and works. Artcific also issues Certificates of Authenticity, adding credibility and aiding in market transparency.

Q: What is Artcific's approach to creating market liquidity?

Artcific aims to create market liquidity by facilitating resales and acting as a market-maker. The platform plans to enable artists to sell their works more easily, potentially buying back artworks to resell them. This approach aims to encourage art as an investment and foster a more dynamic art market in Vietnam.

Q: What are Artcific's future goals?

Artcific's future goals include observing market developments post-Covid and helping artists sell more works. The platform may open up to more artists to participate, rather than curating each work individually. Artcific aims to build a mature market with enough education and structure to operate independently.

Q: Who is Artcific's target audience?

Artcific's target audience includes individuals over 25 years old with an income of at least 70 million VND per month. They typically have an interest in the arts and work in finance or creative industries. The platform also aims to expand interest in art among professionals in tech, construction, and architecture fields.

Summary & Key Takeaways

• Artcific was founded by Viet Pham to help Vietnamese artists gain international exposure and sales opportunities. The platform offers services like private sales, auctions, and curatorial assistance, aiming to modernize the Vietnamese art market.

• The global art market is valued at $65 billion, with the US, China, and the UK leading. Artcific provides a Certificate of Authenticity for artworks, helping to create a database of transactions and market reports for Vietnamese art.

• Artcific focuses on contemporary artists, helping them to pursue their passions without financial constraints. The platform aims to create liquidity in the Vietnamese art market by facilitating resales and acting as a market-maker.