Wiki FX 2022 | Technology for Your Affiliate Programs & Introducing Brokers

TL;DR

This presentation explores the concept of affiliate business within the fintech industry, highlighting its potential for growth and unique marketing tools.

Transcript

foreign so let me introduce myself once again my name is Ivan I'm the chief product officer at Peter broker a group of companies and today I'll be presenting team technology for your affiliate programs and introducing Brokers so let's begin uh so let me just introduce you to the affiliate business as a concept so in our fintech world we launch busi... Read More

Key Insights

• 👨‍💼 Affiliate business is a separate model within the fintech industry that involves partners bringing their own network of users to a brokerage or financial platform.
• 👨‍💼 Revenue sharing is a common model in affiliate business, where partners receive a percentage of the commission earned from their referred traders.
• ⚾ Different rebate models, such as commission-based, markup-based, and spread-based, offer flexibility in rewarding partners.
• 🤩 The key functionality for a successful affiliate business includes promo bundles, referral links, automatic payouts, API integration, advanced analytics, location tracking, and multi-level IB structure.
• 🖐️ The CRM system plays a central role in facilitating affiliate business, providing the necessary tools and functionalities for partners and traders.
• 👨‍💼 In addition to affiliate business, the presentation also highlights other services and solutions offered by the Peter Broker Group of Companies, including spot exchange, copy trading, digital banking, and venture capital funding.

Questions & Answers

Q: What is the main difference between the general marketing model and the affiliate business model in the fintech industry?

The main difference is that in the affiliate business model, partners bring their own network of users to the brokerage or platform, creating a separate source of growth and revenue.

Q: How are rebates calculated in the commission-based model?

In the commission-based model, rebates are calculated based on the percentage of commission set by the platform. For example, if the commission is 0.2 percent and the reward percentage is 50, the partner would receive 100 for every 100,000 traded.

Q: What is the advantage of real-time rebates in the affiliate business model?

Real-time rebates allow partners to receive their rewards immediately after their community makes trades. This provides instant gratification and motivates partners to continue bringing in new traders.

Q: How does the multi-level IB model contribute to the growth of the affiliate business?

The multi-level IB model allows for a tree-like growth structure, where affiliates can bring in their own partners who, in turn, bring in more users. This exponentially increases the number of traders and the potential for revenue.

Summary & Key Takeaways

• Affiliate business is a separate business model within the fintech industry, where partners bring their own network of users to a brokerage or financial platform.

• Revenue sharing and cost per acquisition (CPA) are the two main models for affiliate business in brokerages, with revenue sharing being the focus of this presentation.

• The presentation discusses different rebate models, including commission-based, markup-based, and spread-based models, as well as the key functionality and features necessary for a successful affiliate business.