Inside Email Marketing - New Tool, New Direction, and New Copy (Periscope Replay)

TL;DR

The content discusses Pat Flynn's transition to a new email service provider, ConvertKit, and his techniques for effective email marketing.

Transcript

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Key Insights

• ❓ Pat recommends ConvertKit for its automation and segmentation capabilities, as well as its integration with Gumroad.
• 💌 He emphasizes the importance of segmenting email lists based on audience needs and progress.
• 🧑‍🏭 Including video in tutorial posts enhances their value and engagement factor.
• 🚥 Guest podcasting is a powerful strategy for increasing exposure and driving targeted traffic.

Questions & Answers

Q: Why did Pat switch to ConvertKit?

Pat had difficulties with Infusionsoft and found Aweber to be costly as his email list grew. ConvertKit provides the automation and segmentation features he needs at a lower cost.

Q: How does ConvertKit make email marketing easier?

ConvertKit's automation sequences and intuitive interface allow for easy creation and management of email campaigns. It also integrates well with Gumroad for easy tracking of purchases.

Q: How does Pat plan to segment his audience?

Pat will divide his audience into three segments: beginners, business owners generating less than $500 per month, and more advanced users. He will provide custom content for each segment to address their specific needs.

Q: What is the key advantage of using video in tutorial posts?

Pat highlights the value of including at least one video in tutorial posts, as it increases the perceived value of the content and allows for a more engaging learning experience.

Q: How can someone become a guest on a podcast?

Pat suggests two strategies: building a relationship with a podcaster and showcasing your expertise or results to impress them, or reaching out to influential podcasters directly and offering unique value to their audience.

Summary & Key Takeaways

• Pat Flynn introduces ConvertKit as his new email service provider, sharing the reasons for his transition from Aweber and Infusionsoft.

• He explains the advantages of using ConvertKit, such as automation sequences and easy segmentation.

• Pat discusses his plans to segment his audience based on their business progress, providing tailored content for beginners and those generating less than $500 per month.