How Do I Analytics? for Startups! Part Deux

TL;DR

Focus on tracking key metrics, use tools like Mixpanel or Amplitude, and implement cohort analysis for actionable insights.

Transcript

I so different tack same kind of subjects for this afternoon this session bit shorter than one before thinking about getting the data so again I'll make the slides available online there's quite a lot of tips and tricks here you'll be able to sort of use this as a reference afterwards so just to recap from earlier you know it's really easy if we ju... Read More

Key Insights

• ⚾ Utilize tools like Mixpanel or Amplitude for event-based tracking over Google Analytics.
• 👨‍💼 Focus on tracking metrics that align with business goals to answer pertinent questions effectively.
• 👥 Implement cohort analysis to gain insights into user behaviors over time in segmented groups.
• 🏃 Automate running SQL queries for data tracking to streamline the process.
• 😒 Use tag managers for efficient implementation and management of analytics tracking codes.
• 👨‍🔬 Plug into resources like Google Webmaster Tools for additional insights on search keyword data.
• 👨‍💼 Consider using RJ Metrics or similar business intelligence tools for more advanced data analysis.

Questions & Answers

Q: Why is it recommended not to rely solely on Google Analytics for tracking data?

Google Analytics is designed for publishers and focuses on sessions and pageviews, which may not align with tracking unique users' actions effectively. Tools like Mixpanel or Amplitude offer better event-based tracking for actionable insights.

Q: What is the key takeaway from using cohort analysis for data tracking?

Cohort analysis allows for tracking user behaviors over time in segmented groups, providing insights into user engagement and retention trends.

Q: How can one automate the process of running queries for data tracking?

By setting up scheduled tasks that automatically run SQL queries at regular intervals, one can automate the process of data tracking and store the results in a database for further analysis.

Q: What are the benefits of using a tag manager for implementing analytics tracking?

Tag managers provide flexibility, version control, and ease of implementation for tracking analytics codes on websites, allowing for efficient management and tracking processes.

Summary & Key Takeaways

• Emphasizes the importance of tracking key metrics to answer pertinent business questions.

• Recommends using tools like Mixpanel or Amplitude instead of relying solely on Google Analytics.

• Discusses the significance of cohort analysis for gaining actionable insights from data.