4:3 Framing = The Future - A Cinematography Breakdown

TL;DR

4x3 aspect ratio is becoming a popular trend in cinematography, offering a unique and gritty look to commercials and films.

Transcript

all right hello everybody welcome back for another breakdown and today we got a special one for you this is an audience request and it really ushers in the next wave of breakdowns that we're going to be doing uh very high level cinematographers that are delving into the commercial world and coming with that is a new trend right 2016 you had anamorp... Read More

Key Insights

• 🥳 4x3 aspect ratio is the next wave in cinematography, following previous trends like anamorphic and full frame.
• 😒 Cinematographers use 4x3 to create a visually unique and distinct look, standing out from typical commercials and films.
• 😒 The use of hard lighting and vintage lenses add to the overall grittiness and aesthetic appeal of 4x3 footage.
• 👻 4x3 offers a more focused visual experience, allowing viewers to concentrate on the top and bottom areas of the frame.
• 🤵 Depth is added to 4x3 shots through techniques such as shooting into the "L" of a room and creating layers in the foreground and background.
• 🫠 While primarily seen in commercials for online platforms, 4x3 can also be found in high-budget TV ads and feature films.
• 👀 The unique look and ability to stand out make 4x3 a popular choice among cinematographers.

Questions & Answers

Q: Why are cinematographers turning to 4x3 aspect ratio?

Cinematographers use 4x3 to differentiate themselves and create visually unique content. It allows for a more focused visual experience by restricting the width of the frame.

Q: What are some key elements of the 4x3 aesthetic?

The use of hard lighting, vintage lenses, and grain contribute to the gritty and distinct look of 4x3 footage. This creates a more cinematic and atmospheric mood.

Q: How does 4x3 add depth to shots?

Cinematographers use techniques like shooting into the "L" of a room or creating layers in the foreground and background to add depth to 4x3 shots. This creates a more immersive visual experience.

Q: Is 4x3 primarily used in commercials or can it be seen in other types of media?

While 4x3 is commonly used in commercials for online platforms, it can also be seen in high-budget TV ads and feature films. Its unique look and ability to stand out make it a popular choice for cinematographers.

Summary & Key Takeaways

• 4x3 aspect ratio is the new trend in cinematography, following previous trends like anamorphic and full frame.

• Cinematographers are turning to 4x3 to stand out and create visually interesting content.

• The use of hard lighting, vintage lenses, and grain contribute to the gritty and distinct look of 4x3 footage.