Profiles of Purpose: Making A Difference

TL;DR

Vivo, a ladies fashion brand based in Nairobi, Kenya, aims to make a difference in the lives of African women by designing clothing specifically for them.

Transcript

I never really was one of those kids who knew exactly what she wanted to do. A lot of people say, so, did you always want to be a fashion person? Did you dream of being a designer? And I'm like, no, never, I found a notebook from when I was around 12. And I would, like, draw dresses and make clothing for paper dolls, but all I really wanted to do w... Read More

Key Insights

• 🧔‍♀️ Vivo designs clothing specifically for African women, taking into account their unique body shapes, sizes, and skin tones.
• 🇨🇫 The brand aims to change the narrative around local products in Africa and provide clothing that flatters and makes African women feel confident, appreciated, and accepted.
• 🧑‍⚕️ Vivo prioritizes work-life balance and offers benefits such as meals and health insurance to its employees, striving to create a positive work environment.
• 🧑‍🎓 The brand invests in technology and welcomes fashion students to learn and experience practical aspects of the fashion industry.

Questions & Answers

Q: How does Vivo differ from other fashion brands?

Vivo stands out by designing clothing specifically for African women, considering their unique body shapes, sizes, and skin tones. This is in contrast to many other brands that import clothing not made for the African woman, resulting in unflattering fits.

Q: What benefits does Vivo provide to its employees?

Vivo prioritizes work-life balance and ensures that no one works more than a five-day week. They also provide meals for their employees and offer health insurance, with plans to include coverage for dependents in the future.

Q: How does Vivo contribute to the education of fashion students?

Vivo invests in technology such as computer-aided pattern making software and welcomes fashion students to visit their facility. This allows students to see and experience the practical application of what they learn in theory.

Q: What is Vivo's vision for the future?

Vivo aims to make its products available globally, sourcing and manufacturing on the African continent. The brand also desires to support, motivate, and inspire the younger generation of women in business.

Summary & Key Takeaways

• Vivo is a fashion brand that designs clothing for the modern African woman, taking into account their body shapes, skin tones, lifestyles, and style preferences.

• The brand aims to change the narrative around local products in Africa and provide clothing that is made for and flatters African women.

• Vivo prioritizes work-life balance for its employees, offers benefits such as meals and health insurance, and invests in technology to improve the fashion industry.