Building Enterprise SaaS Business: Deep Dive with Khadim Batti, Co-Founder & CEO, Whatfix

TL;DR

Whatfix is a digital adoption solution aiming to improve employee efficiency and ensure return on investment for enterprise software usage.

Transcript

hello and welcome to uh Prime Ventures podcast I'm absolutely delighted today to have with me co-founder CEO of what fix tadeem bhatti welcome to the podcast my pleasure I'm very glad to be back talking to you after several years uh pleasure to be here absolutely and today we are going to go into all things SAS and as what fix has scaled from zero ... Read More

Key Insights

• 👨‍💼 Transitioning from small businesses to larger enterprises requires product modifications and a shift in sales cycles and implementation timelines.
• 🤔 Thought leadership and content creation can help build awareness for a new category of solutions.
• 💍 Engaging with analysts and participating in industry events can help establish credibility and reach potential customers.
• 😤 The sales motion and team composition may need to evolve as the company grows and targets different customer segments.

Questions & Answers

Q: How does Whatfix solve the problem of low ROI on enterprise software?

Whatfix provides in-application guidance and support, ensuring that employees receive the right information and assistance at the moment of need, resulting in increased productivity and ROI for the organization.

Q: How did Whatfix transition from targeting small businesses to focusing on larger enterprises?

The company discovered that small businesses were not seeing the desired ROI due to lack of implementation and usage. As a result, Whatfix shifted its focus to enterprises with larger software deployments, where the value provided by the solution was higher.

Q: Did Whatfix have to make any product changes to cater to larger enterprises?

Yes, the company had to make product modifications, such as creating an export mechanism for on-premises deployments and developing a browser extension to inject Whatfix into existing enterprise applications like CRM or HR software.

Q: How did Whatfix build awareness for its new category of digital adoption solutions?

The company focused on thought leadership through content creation, including articles on topics like digital transformation. They also engaged with analysts and participated in events to educate potential customers about the benefits of digital adoption solutions.

Summary & Key Takeaways

• Whatfix aims to solve the problem of low ROI on enterprise software by providing in-application guidance and support to increase employee productivity.

• The company started as a byproduct while trying to help small businesses improve their online presence but shifted its focus to digital adoption solutions.

• Initially targeting small businesses, the company transitioned to larger enterprises to provide higher value, resulting in longer sales cycles and more complex implementations.