Which Ad Platform Is Better in 2020: YouTube or Facebook?

TL;DR

For beginners, Facebook ads offer an easy start with effective targeting and pixel AI. For scaling existing campaigns, YouTube ads excel, provided you have the right targeting and copywriting. Ultimately, choose Facebook for initial engagement and YouTube for consistent growth.

Transcript

YouTube verse Facebook what is the best platform to be using in 2020 I'm gonna tell you in this video I'm gonna make it actually really clear for you especially if you're a beginner or a veteran you're looking to do low skill make a high ROI so you're looking this skill very very far and the past month I've scaled a new business past two hundred fi... Read More

Key Insights

• 🫠 YouTube ads are great for scaling campaigns once targeting and copywriting are optimized.
• 🫠 Facebook ads are beginner-friendly with easy starting campaigns, making them ideal for newcomers.
• 👻 Pixel AI on Facebook allows for effective audience training, while YouTube's AI is not as efficient.
• 👻 Facebook allows for easy scaling with look-alike audiences, while YouTube success relies on correct initial targeting.
• 🫠 YouTube ads are more lenient with landing pages and ad content compared to Facebook.
• 🤕 It is easier to get approved and remain on YouTube compared to changes and bans common on Facebook.
• 💄 The competitive landscape on Facebook makes it challenging to scale, while YouTube offers more opportunities for growth.

Questions & Answers

Q: What are the key differences between YouTube and Facebook ads for beginners?

YouTube ads require precise targeting and copywriting, while Facebook ads offer easy starting campaigns and efficient pixel AI for better results with beginners.

Q: Why is Facebook better for easy scaling compared to YouTube?

Facebook allows for broad targeting and the use of look-alike audiences, making it easier to scale campaigns quickly and effectively compared to YouTube.

Q: What type of funnel works best for YouTube ads?

A webinar or long-form sales video leading to a $2k offer is recommended for maximizing success with YouTube ads and maximizing profits per customer.

Q: How can beginners effectively start Facebook ads campaigns?

Beginners can start with simple ad campaigns targeting relevant interests, competitors, and tools to attract customers on Facebook easily.

Summary & Key Takeaways

• YouTube ads are great for scaling campaigns, but require correct initial targeting and copywriting for success.

• Facebook ads are beginner-friendly, with easy starting campaigns and effective pixel AI for targeting.

• The best approach depends on your business stage: use YouTube for scaling and Facebook for beginners.